Have you advice for Casino Operations on advantages of how involving the latest technology can improve their Casinos bottom line? Ten years ago a casino management system’s primary purpose was accounting. While accounting remains important it is critical that operators are getting much more out of their CMS.
They should be using their CMS to help them understand who is playing in their venues (player demographics), build loyalty between those players and the venue, reward that loyalty (via bonusing) and of course to make sure all of the key internal casino stakeholders have access to relevant and timely performance reporting.
Data is hugely valuable, but that value cannot be unlocked unless properly analyzed, interpreted and acted upon. Operators need to constantly seek out new technologies that will help them analyze, understand and take advantage of data. That is precisely why we have partnered with MicroStrategy – to offer new technologies to operators to help them do just that.
CL –Q This edition of Casino Life will be read by a good deal of the visitors to this year’s G2e Las Vegas & SAGSE Buenos Aires exhibitions, what are must see’ exhibits on the Aristocrat stands and why?
I can safely say that we have the most impressive product line up at this year’s show than we have ever had in the nine years I have been with Aristocrat.
Along with showcasing both our new Verve™ , VIRIDIAN ws™ and Vii™ cabinets we will be unveiling a number of big new licensed products, new community style games, very unique (never seen before) game styles, our new next generation Oasis 360 sentinel unit, nCompass™, which offers full service-window capabilities and of course our new BI module, nVision™.
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