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EUROPEAN UPDATE Campionerebrandsfor future


Italy’s Casino de Campione has launched its own online casino site and new logo


A new business plan has been presented by Casino de Campione d'Italy. During a press conference attended by CEO Carlo Pagani and the mayor of Campione d'Italy, the majority shareholder of Casino, Maria Paola Mangili, the Italian gaming house announced that it was to begin to offer online gaming facilities for players from September 20, 2010.


Casino de Campione will offer online casino games, poker tournaments and blackjack with, as described at the press conference by Mr. Pagani, ‘unprecedented synergy.’ “The new online venture is not just a business opportunity, but also a promotional vehicle for our brand,” described Mr. Pagani. At the same time the casino also launched a new corporate identity and logo, in a bid to reposition the casino and website as a brand with appeal to a younger player base.


Mr. Pagani said that in 2009 the Casino de Campione generated revenues of €118m with a market share of 27 per cent. Today the casino generates profit of around €40m, but given the rising cost of staff


Greentube selects Alderney as hub


European online gaming operator Greentube is to be licensed and regulated inAlderney.The company, based inVienna, is a subsidiary company ofAstra Games Ltd, part of the Novomatic group.


Dr. Eberhard Dürrschmid, CEO of Greentube says: ‘We seeAlderney as one of themain international hubs regulating remote gaming responsibly and providing a solid infrastructure for our needs. No wonder that the island has become a jurisdiction of choice for key players of the online-industry.


“We are looking forward to servicing an increasing number of top clients fromour B2B-location inAlderney and are already starting to integrate the first premiumclients.”


Casino de Campione launched its new online servicemid-


Septemberwith a new business plan that aims to attract a


younger audience while specifically looking to target


players fromthe Far East.


during the recession, the Italian operator has confirmed an agreement with unions for a planned reduction in staffing levels by about 10 per cent.


“The business plan has been operational since July 1 and some important signals has already been set,” said Mr. Pagani. “In July and August we recorded growth of four per cent and seven per cent. In August alone was saw growth in turnover of 9%-10%. In addition to a younger player base the casino is also targeting foreign players, especially customers from the Far East. We aim to target a marketshare of between 20-25% of Chinese custom,” described Mr. Pagani.


Suzo Happ expandswith Spanish logistics centre


Suzo Happ has opened a new logistics center in Alicante in Spain. The logistics and warehousing capabilities have increased more than three times in size. Furthermore, Suzo Happ Spain (known locally as Suzo Technical Components España) has brought in a logistics expert to the company.


Peter Schreurs has joined the Suzo Happ team to spearhead this department and brings a wealth of logistics experience to the new position. A career built in the logistics market, Mr. Schreurs spent the past 10 years at Koninklijke Frans Maas Groep N.V. (now part of the DSV Group), a leading European logistics company with over 325 depots in 32 European countries.


Suzo Happ Spain is now even better equipped to provide the Iberian market with leading solutions and that in very competitive lead times.


Juan Gomez, Director at Suzo Happ Spain, explains: “The logistics department is the heart of our operating company. We understand that our customers rely on receiving industry leading products, tailored to their needs in a time space to ensure they can deliver to their customers. Thus, we have made the conscious decision to place our sales and support besides our logistics department. Therefore, we have relocated the head office from Madrid to Alicante. Naturally we will maintain an office in Madrid”.


G3 I OCTOBER 2010 I PAGE 16


GamingPartnersInternational Corporation (GPI) vient de signer un accord de licence d’utilisation et de cession RFID avec International Game Technology (IGT) couvrant certains droits et produits RFID haute fréquence y compris des logiciels de systèmes d’inventaires des puces (CIS), une plateforme de communica- tion récemment développée pour intégrer des données RFID dans divers systèmes de gestion de casino et une licence relative à certains autres droits de propriété intel- lectuelle et avoirs liés au RFID.


FutureLogicvientdesignerunaccordavec le SugarHouse Casino stipulant que l’imprimante Universal GEN2 de FutureLogic sera l’imprimante exclu- sivement utilisée dans les nouvelles plateformes de jeux de casino. Les 4 200 m2 du SugarHouse Casino pro- poseront 1 600 machines à sous et des douzaines de tables de jeux. D’après le SugarHouse Casino, leur choix des imprimantes Universal GEN2 a été influencé par le fameux succès du Rivers Casino de Pittsburgh, en Pennsylvanie et du Riverwalk Casino de Vicksburg, dans le Mississippi.


CasinosAmeristarvientdechoisiraprèsun long processus le système Oasis 360 d'Aristocrat pour continuer à sur- veiller et à soutenir les 11 000 jeux de ses six casinos situés dans le Colorado, l’Iowa, le Mississipi, le Missouri et le Nevada.


LaCourEuropéennedeJusticeadécrété que les lois autrichiennes réglemen- tant la fourniture des services de jeux sont disproportionnées et discrimina- toires et ne sont donc pas conformes à la loi européenne. La CEJ a rejeté les dispositions relatives aux jeux autrichiens en les déclarant claire- ment en infraction vis-à-vis de la loi européenne. La décision suit les anci- ennes constatations de la CEJ qui révèlent que la loterie et le Monopoly des paris sportifs allemands ne respectent pas non plus la législation européenne. La Cour a conclu sur plusieurs questions qui vont non seulement amener l’Autriche à mod- erniser sa législation mais auront également un impact direct sur les États Membres.


NovomaticGamingEspagneaunefois de plus livré et mis en place un tout nouveau système multijeux Novomatic au Casino Barcelona. Le casino phare de Barcelone du Grup Peralada propose maintenant à ses clients une nouvelle installation de Novo Flying Baccarat de type chinois.


Novomaticvientd’annoncer sonengage- ment à participer à l’événement ICE « Totally Gaming » qui se déroulera à Earls Court à Londres en 2011 ainsi qu'en 2012. En réaction aux spécula- tions continues concernant la future organisation et le futur lieu d’accueil du salon international de l’industrie des jeux à Londres, Jens Halle, PDG d'AGI, a fait connaître la participation d’Austrian Gaming Industries (Novomatic).


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