Health & Safety
Build your business in a recession I
Irene Collins‑ MD EIQA
n the current challenging economic environment, your company needs the best Quality Management System and the best Quality interaction with your customers, because a commitment to Quality is your companyʼs key to success. In times of recession there are three fundamentals to growing your business. Miss out on just one and you are definitely losing money. 1. Ensure your business systems operate to the highest standards of Quality and Excellence
2. Maintain Your Customer Base and increase their spend 3. Grow A New Customer Base and create a new revenue stream Although itʼs easy to talk the economy down, times of Recession are, in fact, times of opportunity and growth. For smart businesses, economic ʻslowsʼ are the time for you to look internally and assess how each aspect of your business is operating.
The Q Mark for Quality Management Systems can ask some basic questions in relation to how your business operates: Is this the right way? Is this the only way? Is there a better way? The Q Mark guarantees you all three. Now, in Ireland and the UK customers are moving their spend and are demanding to see The Q Mark displayed on products and in stores.
With todayʼs customer being more fickle than previous generations, The Q Mark programmes show your customers that the highest standards of Quality are guaranteed in your service or
product.
Current research shows that customer recognition for The Q Mark is at an all‑time high. Customers now want value for money running alongside excellent business practice and superb customer service, why should they expect any less? The highly coveted Q Mark is only awarded to companies who are committed to achieving the highest standards of quality & excellence, adhere to best practise and have a commitment to continuous improvement. So smart businesses are giving their customers what they want:
ʻThe highest standards of quality and excellence available in Ireland and the UKʼ – The Q Mark
There is a challenge in driving growth in difficult circumstances, but profitability is more than achievable when you consistently question what you are doing and how you are doing it. What you focus on gets results and in times of recession, thatʼs your operations system and your customer.
Building relationships with your customers and finding solutions for them is essential to maintaining your customer base and, as a result, to improving your bottom line.
The end result is a happy customer and a more competitive and successful business model.
Q Mark programmes include The Q Mark for Hygiene & Food
Safety, The Q Mark for Quality Management Systems, The Q Mark for Standard of Care Nursing Homes, The Q Mark for Leisure Centres, The Q Mark for Bill Presentation and The Q Mark for Accessibility. You see, a streamlined operation is the new competitive edge. Combine that with trust, reliability and relationships and you are giving yourself the best opportunity to build your business in a recession.
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