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have anything from housewares to giftwares to toys to sporting goods, all mixed together in trailer loads. There’s really no detail as to how much you’re getting of anything. It’s just re- ally a matter of getting a full truckload of merchandise.” While large items, like furni-
ture or grills, can be picked out in the loads when warehouse staff look at them, many items just can’t be identifi ed. “That’s the true beauty of it,” says God- nick. “A lot of the goods are just put into sealed boxes and then stacked up on the pallet. Since
we don’t know what’s in those boxes, that ‘gold’ that could be in there is passed right through to our customers.” According to Grodnick, “The way our cus- tomers put it, every time a load pulls up to their dock doors and they unload it, it’s like Christ- mas. They have no idea what to expect, what will be in there, and it’s exciting when they are pulling the pallets off and get to see.” And just as retailers are
excited about fi nding the bar- gains they have purchased from Jacob’s Trading, so too are shoppers excited about fi nding bargains in stores. “The na- ture of the business that I’m in is looking for bargains,” says
Grodnick. “Most consumers out there today enjoy fi nding bar- gains, even if they don’t have to. But in these times, it’s not an option. People need to be better shoppers. Now shoppers are more disciplined, and they are realizing that they can get by with a whole lot less.” The net result is that shop- pers are focused on what they
continued on page 93
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92 August 2010 Visit Online at INDEPENDENTRETAILER.COM Distributor
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