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www.IndependentRetailer.com COMPANY SPOTLIGHT Sky Gift Wins With
Toys & Jewelry continued from page 100
The items are fi rst tested in the offi ce, then sent out to “the fi eld” for a second test, in one of Sky Gift’s actual retail locations. In the case of the smash toys, once they were tested on location, the reaction was positive and immediate. Once Heurta saw this reaction and the feedback accompanying it, he moved for- ward with importing smash toys on a wholesale basis. “They have millions of prod-
ucts in China, so it’s hard to say if it was a hit over there fi rst,” he explains. “But they sent me pictures and information, and
then I decided I wanted to carry them. Sometimes I may not like something, but
if my people
think it’s going to be good, we might test it anyway. You never know what’s going to happen. But in this case, I knew pretty early that this was going to sell very well. We received samples and just tried them here fi rst. Ev- erybody had their opinion, but we all agreed it was going to be a big seller. We did the second test at the mall. That was the fi nal test, and once it did well there, that was it.” Sky Gift boasts two separate
websites, one for the Murano jewelry,
www.muranomall.com, and one for the toys,
www.toys-
forcarts.com. There are many
buyers who will order from the websites themselves, but Heu- rta reports that in a lot of other cases, people are more com- fortable buying directly. These types of buyers will typically go to the website to look and make a decision, and then call and inquire about purchasing. This is especially true of fi rst time buyers. ■
For more information: Sky Gift (Mall Spinners) 4280 West Reno Avenue, Suite B Las Vegas, NV 89118 Tel.: 888-977-4648 Email:
videofer@gmail.com Websites:
www.muranomall.com,
www.toysforcarts.com
Visit
IndependentRetailer.com, For Today’s Business News & Updates.
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