Go Back to
www.IndependentRetailer.com MARKETING
1-800-777-7656 Wholesale Sunglasses & Eyewear
Call Now For A Free Catalog
Retailers Look To Online Channels
Great Reader Styles too.
Over 1000 Styles to choose fom
Factory Direct 7500 14th Ave., Suite 16 • Sacramento, CA 95820
Las Vegas Convention Center Booth# S934 (SB)
Las Vegas ASD Show August 8-11
Visit Us At The
#1 Sunglasses Distributor Reading Glasses & Display
www.PRsunglasses.com
Ph: (916) 739-8488 Fax: (916) 739-8644
www.habibwholesale.com email:
habibco@sbcglobal.net
CCP-99SF CCS-30L CCP-132 SOLOPIPE CCP-88M CCSL-10L CCP-53 CCP-125 P014 CCP-176 P013 SWEETHEART P074S P078 PUMPKIN CLICKATOKE HP1 SP001-45mpk VP100 EX-300 FP550 YC-431S HK406-100
104 August 2010
Visit
HGF-0001 ®
Cards ®
SP095- 45cam
PURESMOKE CIGARETTE
CATERPILLAR HB16 P014 P011
P516 Glass
P516 Plastic
P826 ROCKHARD RD098 TOP-O-MATIC 70125 P514
SILVER- SCREENS
BMHEMPLONG CLEAR EYES
LAS VEGAS ASD SHOW
RETAILERS WHO are planning a multichannel marketing and sales strategy will have a leg up on the competition, according to several recent research reports. As shop- pers continue to research and buy products online and via smart- phone style devices, retailers will fi nd it increasingly profi table to reach customers through non-tradi- tional channels. During a period of slow growth and contraction in the general economy, electronic sales have continued to increase faster. In March, technology and market intelligence company, Forrester Re- search, predicted that online retail sales will grow to $250 billion by 2014, up from $173 billion in 2010. Moreover, ecommerce sales will represent eight percent of all retail sales in the United States by 2014, up from six percent in 2009, the report says. In its recent, “Retail 2015
Forecast,” the Nielsen Company predicted that retail formats are converging, and ecommerce will be one of the big winners. According to the report, “by 2015, smartphones will be the primary enabler of con- sumer shopping engagements, and new technology innovations will generate additional opportunities for retailers and manufacturers.” Nielsen’s recommendations for retailers include: “Develop or buy online/digital/social marketing expertise; Plan for diminishing re- turns from traditional media; Think about future format planning for
continued on page 105 Online at INDEPENDENTRETAILER.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112