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the closeouts. We make it really clear to our customers that they are going to make good money on what they buy from us.” Offering incredible prices to
customers is so important to Keith Peterson that he named his company, Crazy Deals Wholesale. “I want people to think they are getting a crazy deal. It’s crazy how cheap this stuff is. That’s why I came up with that name. And I’ve got some pretty big clients who thought the name was catchy.” He understands the importance of price. “I don’t care how great
you are; if you are double the price of the next guy, you’re probably not going to get the sale.” He has made that his business. “I supply truckloads of closeouts or discontinued
or returned merchandise to independent retailers all over the country.” With 20 years of experi-
ence in wholesale, Peterson knows what customers these days want to buy. “Closeouts in general are still very strong,
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because people are still looking for value. That’s more important right now. They are looking for the necessity products: paper products, toiletries, food, some clothing. If it is a necessity, it is selling, no matter what. They have to have it.” And that holds true for necessity items that carry a big ticket price, such as beds. “With mattresses, I sell quite a few, and my customer is selling them like crazy. They are cheaper because they come straight from the manufacturer, and they’ve been scuffed on the fl oor of the truck, or they were a fl oor sample, but the guy is selling them for half of what it would cost new. There’s
continued on page 88
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