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www.IndependentRetailer.com COMPANY SPOTLIGHT Sky Gift Wins With
Toys & Jewelry continued from page 98
In addition to charms and
bracelets, pendants, earrings and rings are also available di- rectly through the website. By registering on the website, buy- ers also qualify for wholesale pricing. You can also register via phone at 702-813-8623. Managing to succeed in both wholesale and retail avenues, Sky Gift mainly retails through carts, from which either jew- elry or toys can be sold. Most of these carts are either in Las Vegas or California. In addition, Heurta supplies many other retailers as well. In particular,
Sky Gift sells a lot to fairs and the shopping malls, although there are some conventional stores that buy from Sky Gift as well.
ages. What I did is put them in nice packages, so you have the presentation. Other people sell them without packages, so it can’t be a gift. If you want to buy it as a gift, this is the advan- tage of packaging. We originally were selling them without the package, but adding the pack- age has made a big difference. They sell even better now.” The discovery of the smash
The fairs absolutely love
the smash toys, according to Heurta. “We sell some RC he- licopters, but a lot of people are selling those,” he says. “It’s very competitive right now. But the smash toys, only a couple of companies here have them. And nobody has them in pack-
toy product came via Sky Gift’s connection to the Chinese mar- ket. The company has an offi ce in China for the specifi c purpose of researching new products. If a product is deemed to have potential, samples are sent to Heurta back home for testing.
continued on page 102
100 August 2010
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Online at INDEPENDENTRETAILER.COM
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