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PHOENIX BASED, Galan En- terprises, has seen much success lately with a line of gag ID cards and driver’s licenses. Made to look like the real thing, they also have a funny twist that make them fun purchases, which are hard for customers to resist. Although there are a few other companies selling these items, owner, Bob Galan, points out that no one is specializing in them as much, or doing so well, as his company. “We have popular ones for
aliens, and one for Obama,” he says. “Actually, we have a couple for Obama: One that’s a presiden-
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30 August 2010 Visit
even be too convincing. For ex- ample, the faux FBI badge was being carried by one of Galan’s customers at a gift shop in an airport, and the store owner was asked to stop selling them. Al- though they couldn’t be forced to stop, the request was made because the cards were too real- istic. “It takes up no space, and there’s almost no freight involved, because it’s a lightweight item,” says Galan. “The feel is quality, the look is quality, and nothing is done haphazardly. It’s easy enough to carry home from a vacation, which is why it does so well as a souvenir item.” Galan’s cards cost a dollar at continued on page 35
Online at INDEPENDENTRETAILER.COM
tial license instead of a driver’s license, and a Hawaiian driver’s license version. We do a lot of the presidents, but the Obama right now is a strong seller. The other ones that are good sellers would be the ‘backseat driver’s license’, and cards with pop culture fi g- ures like Elvis, Marilyn, James Dean and Betty Boop. These are all very strong sellers.” They’re all made to look like a
real driver’s license or ID cards. In fact, sometimes they might
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