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research. “We give a lot of per- sonal help, because the nature of our product generates people needing advice with opening a store. It is not uncommon to spend 30 or 45 minutes with someone,” he said. For those customers, or ones looking to expand, there are three product grouping packages to help them get started: $3,000, $8,000 and $11,000. These are guidelines that the Keenans will help to customize, based on what the buyer needs. The top menu includes two “Articles” buttons, as Keenan
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commissions a writer to provide customers with merchandising and display ideas. “For instance, we sell a great many fi shbowls for everything but fi sh, so we have articles about using fi sh- bowls for counter top displays and other sales ideas,” said Keenan. There is also an Affi liate
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program, which Keenan claims is an ideal way for businesses in related fi elds to bring in ex- tra profi ts. By signing up, listing their name, and putting a link on their website, the affi liate receives a commission on any- thing purchased by the referral. “A vendor who sells only small, plastic, acrylic containers might have a customer searching for racks to hold those contain- ers, which we offer,” Keenan said. “We have convenience store wholesalers who are af- fi liates, and show our banners on their websites.” Keenan noted that one of the reasons the convenience store
continued on page 74 Online at INDEPENDENTRETAILER.COM
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