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Unlocked Cell Phones continued from page 58
already. They don’t have to sign for two years.” Gavra sees a few key ad-
vantages in guiding customers toward unlocked phones. Not being tied to a carrier for two years is one. Being able to use a dual-SIM unlocked phone is another. A SIM card identifi es you to a GSM network provider, like AT&T or T-Mobile (but not Verizon or Sprint, who do not use the GSM standard). With the option of two SIM cards, you can get service from two carriers at the same time. “The dual SIM is for people who have more than one phone. They can combine
the two phones into one. They can get two phone calls at the same time on the same device,” says Gavra. Moreover, people traveling overseas can use one SIM when they are in America, and a different SIM from a lo- cal phone company in another country. That eliminates what can be very expensive overseas roaming charges. Buying an unlocked phone
also opens the option of saving money. Flea market vendors, for example, can offer generic cell phones for steep discounts, com- pared with other phones. “The phones that we carry are about half the price of name brand phones,” says Gavra, “We carry generic brands. The price is very
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competitive. People get the feel and the look of the expensive phones for a half or a third of the price of the original phone. We do a lot of selling to fl ea market vendors,” says Gavra. The sales advantage is so clear, in fact, that GS Mobile itself is selling phones directly to customers at a few fl ea market locations. “We have a few stores in fl ea markets where we sell at retail,” he reports. People are so eager for
bargains that GS Mobile is per- forming well in this economy. “The business is actually doing better now, because the phones are very nice and very inexpen- sive, so people get their money’s worth when they buy from us,”
continued on page 64 We Have Lambskin and Cowhide WALLETS
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60 August 2010
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