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Candy Concepts continued from page 68
types of businesses inquired too, and suddenly we were in the con- tainer business,” said Keenan. “It led to different kinds of racks to hold containers and different types of displays.” Now CandyConceptsInc.
com’s customers span a wide range of retail stores, including liquor, hardware, gift shops and water parks. “We also work with corporations who put contain- ers on retail counters. Lately, we are heavily into the convenience store market,” Keenan said. Most of their new customers fi nd them from Internet searches. Keenan
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321 Olympic Blvd., Los Angeles, CA 90015 Phone: (213) 624-9728 å (213) 488-1896 Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
321 Olympic Blvd., Los Angeles, CA 90015 Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
website:
www.StyleInFashion.comwebsite:
www.StyleInFashion.com Visit
website:
www.StyleInFashion.com 321 Olympic Blvd., Los Angeles, CA 90015
Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
70 August 2010
says they are now seeing an increase in repeat customers. “Display products are not per- ishable; it takes a while before you see repeat customers,” he said. “A $300 candy rack might be the last rack they need. Other new customers might buy 100 containers, and then a year later when they expand, need another 100.” What customers like most,
he shares, is the variety of prod- ucts, combined with the low $30 minimum. For instance, a buyer might purchase just one rack, or an assortment of items such as a pegboard display, a t-shirt rack, fi ve cases of hexagon con- tainers, and 20 display barrel. “Additionally, we are the only display source where you can fi nd buckets shown in racks. You can fi nd wire racks, but not the bucket racks we have.”
CandyConceptsInc.com’s home page is eye candy, really, with 28 pictured categories that en- compass over 800 products, so it is no surprise that perusing the website generates ideas. “You can fi nd some of what we have in different places, but you are not likely to fi nd them all under one roof,” said Keenan. “Visitors assume they are going to buy a standard display, but when they get on our site, the variety stimulates sales.” Along with the standard navi-
gational menu on the left is the “Open A Store” button. Conse- quently, the Keenan receives phone calls from buyers with questions generated from onsite
continued on page 72 Online at INDEPENDENTRETAILER.COM
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