Go Back to
www.IndependentRetailer.com COVER STORY Closeouts Jump Start
Retail Profi ts continued from cover
to a buyer is a retailer’s top pri- ority, Kole says. “Beyond the clear profi t in what they sell, there’s the added profi t in that if customers fi nd one great deal, it changes their whole mentality from, ‘Should I buy something in here today,’ into, ‘What else can I buy?’ I think that’s the real silver lining for the retailer.” The biggest advantage the
independent retailer has over big box retailers and the large chain stores is that independent retailers can react quickly and change displays, decor, and product mixes, so that every time a shopper comes into the store, there is something new to discover. “Our custom- ers can put merchandise into their stores that offers truly unique buys, to create more of a treasure hunt mentality for the consumer,” says Kole. Responsive retailers can cre- ate a mindset that each trip to the store is a chance to fi nd a bargain, so each time custom- ers come to the store, they are eager to walk the entire store, rather than just head to a par- ticular department, pick up the thing they are looking for, and then leave. According to Kole, “If a customer comes in and walks only to my party section and then leaves the store, then I have not created an environ- ment where the shopper wants to shop my store out of curiosity of, ‘What else will I fi nd?’.”
“The independent retailer
makes a quick decision, then buys the item and puts it front and center, so that when some- one walks into the store, they’re able to buy it,” Kole notes. Closeouts are a great way to foster that treasure hunting at- titude, because shoppers are looking for bargains, and a rotating stock of wow-priced closeout items becomes a great incentive. “The key is the cus- tomers keep coming in, and they never know what they are going to fi nd. That keeps them coming back. It’s fun to walk out of a store with a deal,” says Kole. “And retailers probably end up making more margin on continued on page 86
www.delancytool.com "COMMERCE AS COMMUNITY"
Buyers of Factory Closeouts and Surplus Materials
The Original New York
Style Tool Closeouts (Made in the U.S.A.)
DeLancy Tool Corp. Call or Fax for our Catalog
(732)-868-8150 Fax: 732-868-8154
Minimum Order? A Smile. 8E Easy Street, Boundbrook, NJ 08805
Cards ®
In Business for 50 Years
Come See Us at Las Vegas ASD Show
CLOSEOUT DEALS!
YOUR SOURCE FOR PALLETS AND LARGE VOLUME ORDERS! CALL NOW FOR
NEW CLOSEOUT DEALS!
Loads Come In Weekly!
Top Notch Products in stock from Target, Kmart,
Walmart & other fine stores AUGUST SPECIALS! DESIGNER CLOTHING Call For Pricing Bargain Max, Inc.
® Cards INDEPENDENTRETAILER.COM for Industry News & Updates
Call About Our ENERGY & SOFT DRINKS Call For GROCERY TRAILER LOADS! CLOTHING PALLETS $500.00/PALLET
HALO LIGHTING CLOSEOUTS 10¢ On The Dollar
Merchandise subject to availability.
Cell (704) 277-8007 Fax (704) 371-3034
Email:
bargainmax2000@hotmail.com August 2010 85
Quality Pallet Loads We Don't Cherry Pick!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112