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www.IndependentRetailer.com COMPANY PROFILE Sweet Success With Candy Concepts
CANDYCONCEPTSINC.COM IS not just about candy. In fact, candy now accounts for a mere ten to 15 percent of the company’s sales. The primary product line has evolved into displays and containers of all sizes, shapes and styles, for both candy stores and other retail- ers. New and repeat buyers fi nd the greater selection, as well as the convenience, extremely ap- pealing. Throw in the successful retail store experience of owners Terry Keenan and his wife, Dar- lene, added to their dedication to assisting buyers in selecting merchandise and setting up new
stores, and it’s a winning combi- nation for everyone.
CandyConceptsInc.com, is a
20 year old company, and be- gan as a retail store. Said Terry Keenan, “One of the interesting things that came about from the retail experience was the edu- cation of who buys what in the candy industry.” When he no- ticed video store demographics were the same as his candy store, Keenan correctly reasoned that a point-of-purchase candy rack in video stores would be profi t- able for both parties. “The rack functioned as a remote vending machine, which we fi lled from
order forms faxed to us on a weekly or bi-weekly basis.” As the remote vending pro-
gram expanded regionally, Keenan picked up additional retail stores. Adding an Internet site in the ‘90s allowed them to move their program into other states. “We really got going when we developed an ecom- merce website four years ago,” said Keenan. “We discovered that there was a lot of interest in a particular kind of container we were using in our displays.” The container interest, he said, was not limited to candy. “Other
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702-768-0948 Greg 68 August 2010 Visit
C-STORES SELL 2 KITS PER DAY WITH MY DISPLAY
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