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JUNE 2010 THE RIDER /35


Industry Partnership Grows for Kids Safety SSG Gloves


Joins Equine Initiative


By Henrietta Coole


Guelph, ON – SSG Gloves announced that it has joined as an industry partner of Equine Guelph’s youth educational ini- tiative, “Play Safe. It’s Hors- eSense!” – an interactive safety activity for kids within Equine Guelph’s travelling education centre – EquiMania!. Entering into its third year, other partners of the initiative include: Work- place Safety Prevention Ser- vices (formerly Farm Safety Association), Kubota Canada, System Fencing and Tack and the Ontario Equestrian Federa- tion.


Featured at events like the Royal Agricultural Winter Fair, Can-Am All Breeds Equine Emporium and Canada’s Out- door Equine Expo, the EquiMa- nia! safety initiative teaches kids how to stay safe around horses and on the farm – in the barn, outside and around trac- tors and other farm equipment. The fun, interactive scav- enger hunt engages kids to be Danger Detectives – investigat- ing a mock horse farm for hid- den dangers and hazards. They search for clues with magnify- ing glasses, and once they have


educating kids about the importance of protecting their hands when handling horses.”


The primary


Partners of Equine Guelph’s safety initiative “Play Safe. It’s HorseSense!” gather and have some fun modeling horse hats that bear a safety message for kids. Back row (l – r): Jackie Bellamy, Equine Guelph; John Aird, Workplace Safety Preven- tion Services; Gayle Ecker, Equine Guelph; Catherine Barker, Ontario Equestrian Federation; Susan Raymond, Equine Guelph; Ed James, SSG Gloves; Brenda Snape, SSG Gloves. Front row (l – r): Henrietta Coole, Equine Guelph; Dwayne Job, System Fencing and Tack; John Gilliland, Kubota Canada; Tammie Karsten, Workplace Safety Prevention Ser- vices. Photo by Gary Brown


found all of the clues and solved the ‘case’, they earn an official Danger Detective badge. “Safety around horses and on the farm is mostly common sense,” says Ed James, Founder of SSG Gloves. “If we can teach kids ‘how to use their heads’ when they’re young, it will stick with them. We are pleased to play a role in this important – potentially life-sav- ing – initiative and we hope to contribute some expertise in


goal of this safety initiative is to reduce the number of trac- tor- and horse-related accidents amongst youth on horse farms in Ontario. Between 1990 and 2005, 63% of ani- mal-related injuries among youth in Ontario occurred in inci- dents involving horses. For chil- dren aged sixteen and under,


machine runovers were the pre- dominant cause of fatal injuries at 46%. Between horses, mov- ing equipment and children, a horse farm can be a very dan- gerous place.


“I am so pleased to see this partnership growing and gaining breadth,” says Dean Anderson, Regional Director of Western Ontario at Workplace Safety &


Prevention Services. “It is refreshing to know that the equine industry is taking responsibility when it comes to keeping kids safe around horses and on the farm. EquiMania! provides us with a unique venue to deliver a critical safety mes- sage in a fun, interactive way to kids through its educational ini- tiatives at equine events.”


A young Danger Detective searches for a clue to a hidden dan- ger on a horse farm as part of Equine Guelph’s EquiMania! program. Photo by Diane Gibbard


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