HISTORY OF NASCAR
again saw unprecedented exposure, this time with the aid of an expanded 36-race schedule and its new television package in 2001. The TV story was proving a remarkable
success as viewership for the Daytona 500 grew 48% (over 6 million) to 18.7 million viewers between 1993 and 2002. When Fox Sports aired its first Daytona 500 in 2001, viewership increased 32% (4.1 mil- lion) to over 17 million from the 2000 broadcast. As Tony Stewart was crowned NASCAR’s
2002 champion, close observers of the sport saw a youth movement swelling, per- sonified by drivers such as Jimmie Johnson, Ryan Newman, Kurt Busch, Kevin Harvick, Matt Kenseth and Dale Earnhardt Jr., were evidence. In 2003, NASCAR made two major an- nouncements to help the dawn of the new era become even clearer. NASCAR an- nounced in June that Nextel would become the new series sponsor in 2004, replacing R.J. Reynolds’ Winston brand after 33 years. Three months later in September, Brian Z. France was named as NASCAR’s CEO and
Chairman of the Board replac- ing his father, Bill France Jr. A number of developments
have followed. The Chase for the NASCAR NEXTEL Cup was announced at the start of 2004, ushering in a new for- mat by which to determine the champion of NASCAR’s premier series. In 2006, Toy- ota announced a move into all three of NASCAR’s na- tional series. In 2007 it was announced that the premier series’ name would be changed to the NASCAR Sprint Cup Series. NASCAR’s “playoffs” would also have a new name: The Chase for the NASCAR Sprint Cup. In addition, 2007 also saw the announce- ment that Nationwide Insurance was re- placing Anheuser Busch as main sponsor of NASCAR’s No. 2 series. And, there was the phasing-in of NASCAR’s safety-oriented new car. In 2008, history was made as Jimmie Johnson won a third consecutive NASCAR
GENERAL: The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for one of the premier sports in America and the premier stock car racing series in the world. NASCAR operates three national series: The NASCAR Sprint Cup Series, NASCAR Nationwide Series (the No. 2 racing series in the U.S.) and NASCAR Camping World Truck Series (a leading na- tional racing series featuring full-sized pickup trucks). NASCAR also oversees various regional racing series, which
provide a feeder system for three national series of NASCAR. The top regional racing series is the NASCAR K&N Pro Series. In addition, NASCAR sanctions two open-wheel racing series: the NASCAR Whelen Modified Tour and NASCAR Whelen Southern Modified Tour. NASCAR also sanctions two international series: NASCAR Canadian Tire Series and NASCAR Mexico Series. The NASCAR Whelen All-American Series, which is a local racing series of NASCAR, is the grassroots foundation of NASCAR racing. NASCAR headquarters have been located in Daytona Beach,
Fla., since its inception in 1948. Additional offices are in New York City (corporate marketing/sales), Los Angeles (broadcasting media and entertainment), Charlotte, N.C. (licensing and auto- motive aftermarket), Concord, N.C. (competition, research and development), Conover, N.C. (transportation) and Bentonville, Ark. (licensing), Mexico City and Toronto.
BOARD OF DIRECTORS: Brian France, chairman and CEO; Jim France, vice chairman and executive vice President; Lesa Kennedy, executive vice president; Mike Helton, president; Gary Crotty, secretary and general counsel.
FOUNDED: Dec. 14, 1947, when Bill France Sr. organized a meeting at the Streamline Hotel in Daytona Beach, Fla., to dis-
58 • NASCAR CANADIAN TIRE SERIES
Members of the France family recently celebrated the entry of
Bill France Sr. and Jr. into the new NASCAR Hall of Fame. PHOTO BY CHRIS KEANE / GETTY IMAGES FOR NASCAR
Sprint Cup championship, tying Cale Yarborough’s record set from 1976-78. Johnson then eclipsed that mark with an unprecedented fourth consecutive title in 2009. But no matter the year, there have al-
ways been – and always will be – con- stants: Close, safe competition, fair stewardship and drivers who are genuine racing heroes.
cuss the future of stock car racing. It was on that day that the National Association for Stock Car Auto Racing (NASCAR) was conceived. The first race was held on Feb. 15, 1948, on a beach/road course in Daytona Beach, Fla. The race was won by Red Byron in a Ford.
SCHEDULE: The NASCAR Sprint Cup Series consists of 36 points races at 22 tracks in 19 states, including events in the Chicago, Los Angeles, Dallas/Ft. Worth and Miami areas. Over- all, NASCAR, through all its series, reaches across the Americas with more than 1,200 events in more than 30 U.S. states, Canada and Mexico.
MEDIA REACH: NASCAR is a leading sports property with global, world-class media partners, and it is a property that helps build other media brands. NASCAR is the No. 2 rated regular season sport on television in the United States. NASCAR media partners include FOX, TNT, ABC / ESPN,
SPEED, DirecTV, Turner Interactive (NASCAR.COM / NASCARHOMETRACKS.COM), SIRIUS XM Radio, MRN (Motor Racing Network), PRN (Performance Racing Network), Sporting News and a variety of NASCAR licensed publications including NASCAR Scene and NASCAR Illustrated. These partners com- bine to provide their viewers, users, listeners and readers with superior programming and unparalleled behind the scenes and insider access.
FAN BASE / ATTENDANCE: The NASCAR fan base is 60% male and 40% female. NASCAR fans are spread across all age groups, with 31% who are 18-34 (100 index vs. U.S. pop.) and 49% who are 18-44 (102 index vs. U.S. pop.). Seventeen of the top 20 highest-attended sporting events in the U.S. are NASCAR events.
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