EXECUTIVES
France family and assumed the roles of NASCAR Chairman and CEO in October 2003. He is the grandson of NASCAR’s founder, the late William H.G. (“Big Bill”) France, and the son of the former President and Chairman/CEO of NASCAR, the late William C. (“Bill Jr.”) France. France has an extensive back- ground in NASCAR, ranging from his experience as a race track manager to helping develop and manage NASCAR weekly short track and touring competitive levels. As a track manager, he was involved in writing and enforcing
BRIAN Z. FRANCE B
rules, developing race procedures and all other aspects of competi- tion. He successfully oversaw the transformation of the Tucson dirt track into one of the premier paved short tracks in the NASCAR Whelen All-American Series. France has been heavily involved with many of NASCAR’s recent innovations. He worked closely with NASCAR’s competition department in the development of the NASCAR Camping World Truck Series. And he was a key proponent of the NASCAR Research and Development Center, a facility dedi- cated to improving the safety and operational efficiency of the sport. France has been at the forefront of NASCAR’s dramatic spon-
sorship growth, including the ground-breaking announcement of Nextel Communications as the new sponsor of the NASCAR NEX- TEL Cup Series – now known as the NASCAR Sprint Cup Series –
CHAIRMAN OF THE BOARD & CHIEF EXECUTIVE OFFICER
rian Zachary France, actively involved in NASCAR for more than two decades, is a member of the NASCAR-founding
beginning in 2004. He has also led a host of marketing initia- tives, including internalizing the sanctioning body’s licensing ef- forts and developing NASCAR’s consolidated television plans. France was actively involved
in the October 2000 announce- ment of NASCAR joining forces with Turner Sports to produce
NASCAR.com. France also spearheaded the opening of NASCAR offices in Los Angeles, New York and Charlotte to address the sanc- tioning body’s growing business needs and partner base. In 1999, The Sports Business Daily named France its Sports In- dustrialist of the Year and Sales and Marketing Executives Interna- tional (SMEI) named him the SMEI Marketing Statesman of the Year. Previous awards include Advertising Age honouring France as one of the publication’s top 100 marketers of the year and Promo Magazine naming him as one of that publication’s top pro- moters of the year. In 2007, he was named to the Broadcasting and Cable Hall of Fame. He serves on many boards and is the founder and former Chairman of NASCAR’s Diversity Council, an organization comprised of motorsports executives focused on en- couraging greater diversity within the industry. France resides in Daytona Beach, Fla.
needs and partner base.
WWW.NASCAR.CA • 53
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