ON THE SHELF... AND IN THE RACECAR
T
he term ‘stock car racing’ used to mean just that. The product sold on the showroom was pretty much what was
used on the racetrack. But that was a long time ago. While safety and aerodynamic developments over the decades
have widened the gap between NASCAR race cars and what can be purchased in dealer showrooms, there are still many compo- nents that keep the ‘stock’ in stock car racing. Look inside the No. 22 Canadian Tire Dodge of 2008 series champion Scott Steckly and you’ll find more than 350 products that race fans and consumers can purchase for their vehicles at their local Canadian Tire store. These parts include performance parts, fluids, fasteners, belts,
hoses and more. By showcasing and testing actual consumer products on a high-performance NASCAR racecar, Canadian Tire is demonstrating the quality of its goods in a dramatic way.
Over 380 stores across Canada, visit
marks.com for the Mark’s Work Wearhouse nearest you.
HOW YOU HANDLE PRESSURE IS THE DIFFERENCE BETWEEN WINNING AND LOSING.
REMAIN CALM, COOL AND DRY IN A dri-Wear®
POLO.
Scott Steckly’s No. 22 Canadian Tire Dodge is full of parts and fluids that you can buy, off the shelf, at Canadian Tire.
“Anyone can go into a Canadian Tire store and get the exact
same products, oils and tools that we use in our shop and at the racetrack,” said Steckly. “And to install them, we use Mastercraft Maximum Tools and we wear clothes from Marks Work Wear- house while we’re doing it.” Discussing Canadian Tire’s renewed focus on its position as
Canada’s automotive company and employing racing to reinforce that message, Sr. VP of Automotive Allan MacDonald said, “Whenever we look at the partners that work on developing cars and building high-performance parts, we want to make sure we offer as much of that as we can to Canadians. For example, Mobil 1 oil is in many of these NASCAR stock cars; the same oil we sell. There are many, many race-tested parts and fluids in these cars that our customers can purchase for their vehicles. We also tend to partner with companies like 3M, Mobil 1 and others who are engaged in NASCAR racing.”
dri-Wear® The world’s most advanced moisture management technology.
The world’s most advanced moisture management system is built into every one of our dri-Wear®
performance cotton that instantly removes moisture for permanent dryness and comfort. As well as FRESHTECH®
and anti-odour protection. Available in a variety of styles and colours. Sizes S-2XL.
If you can’t find your colour, size or style in store, we’ll find it at one of our other stores and send it directly to your home, with no charge for delivery.
polos to keep you dry and cool. Made with , providing anti-microbial
PHOTO BY G. MACPHERSON
WWW.NASCAR.CA • 43
INNOVATION
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