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| IHRSA Report | First Set
®
Don’t Waste
The International Health, Racquet & Sportsclub
Association is a not-for-profit trade association a Good Recession
open to investor-owned and member-owned
fitness, racquet and athletic facilities. Associate
memberships are available to manufacturers
or suppliers of products and services of use
to IHRSA members.
The curtain has been lowered; and the curtain
800-228-4772 USA & Canada
617-951-0055 International
has been raised. Last year, one of the most chal-
617-951-0056 FAX
www.ihrsa.org lenging in our industry’s recent history, has
www.healthclubs.com
E-mail: info@ihrsa.org ended. And this year, still full of promise, has just
IHRSA Board of Directors
begun. It’s time for a bit of retrospection. And
David Patchell-Evans: Chairperson
GoodLife Fitness Clubs
time for some serious strategic planning.
519-661-0190 ext. 238
Lynne Brick: Brick Bodies Fitness
You and every other club operator reading this issue of CBI are
410-252-8058
determined to make 2010 an unqualified success, and, if I can,
Rick Beusman: Saw Mill Club
I’d like to help. Let’s begin by reviewing ’09. If you would, give
914-241-0797
some thought to the following questions and, then, write down
Bob Shoulders: Fayetteville Athletic Club
your answers.
479-587-0500
Mike Raymond: Curves International
• How was business?
254-399-9285
• What was your most unexpected challenge?
Susan Cooper: BodyBusiness Health Club & Spa
512-459-9424
• What was your most unexpected success?
Art Curtis: Millennium Partners
David Patchell-Evans
• What were your customers saying?
Sports Club Management, LLC
617-476-8910
IHRSA Chairperson • What did your customers want that they hadn’t asked
for before?
Sandy Hoeffer: Western Athletic Clubs
415-901-9243
• What was the most unexpected recession-related development?
David Hardy: Franvest Capital Partners
• How did the recession change your strategy for better or worse?
780-953-4273
Kilian Fisher: ILAM
• What lessons did you learn?
+ 353 (0) 45 902235
Great! Now, using the very same questions, write down answers based
Jeff Klinger: Anytime Fitness
on what you want to be able to say about your business this time next year.
651-438-5050
Congratulations, you’ve just created your list of New Year’s resolutions for
Kay Yuspeh: Elite Fitness & Racquet Clubs
your business: i.e., a forward projection or visualization of success. After
262-786-0880
deciding what you want to be saying about your club next December, then
Bill McBride: Club One
415-477-3000
simply work backward, month by month, and day by day, establishing
priorities for yourself and your business. This approach will guide you in
Gene LaMott: Ex-officio
TW Holdings
ascertaining and attaining your day-to-day objectives.
360-877-3915 Track your accomplishments. See if what you hoped for actually happened.
SPECIAL ADVISOR If it didn’t, then adjust!
LATIN AMERICA
This management process is similar to something that you’re already quite
Richard Bilton: Companhia Athletica familiar with—developing a training program for an athlete that utilizes
(55) 11-5181-2000
periodization. This concept is based on the fact that, to achieve maximum
performance, a regimen has to be varied, be modified, over a period of time,
waxing and waning in cycles to enhance every factor involved in competition.
If, for instance, a club member wants to run a three-hour marathon in
12 months, you’d develop a month-by-month, 12-month program for them.
To help your club reach its fullest potential, make use of periodization for
planning, training, operating, improving, and growing your business. What
you think about, you can, in fact, become. Happy New Year!
—|

– David “Patch” Patchell-Evans, patch@goodlifefitness.com
www.ihrsa.org | JANUARY 2010 | Club Business International 95
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