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| Editor’s Welcome |
The mission of IHRSA is to grow, protect,
and promote the industry, and to provide its
members with benefits that will help them
Red Admiral butterflies, of all things, may provide be more successful.
the perfect metaphor to study and consider as
Publishing
Editor-In-Chief: Craig R. Waters
we close the books on one of the industry’s most
Publisher: Jay M. Ablondi
Managing Editor: Rebecca K. Maverick
trying years and embark on one that, everything
Editor: Jennifer H. McInerney
Associate Editor: Patricia Glynn
suggests, will be just as challenging.
Editorial Assistant: Mia Coen
Contributing Editors:
Dawn Allcot, Patricia Amend, Phoebe Anderson,
Jon Feld, Julie M. King, Catherine Larner,
That bit of unexpected and valuable insight comes to us courtesy
Lesley Mahoney, Jean Suffin, Stephen Wallenfels,
of David “Patch” Patchell-Evans, the founder and CEO of GoodLife
Kristen A. Walsh
Fitness and current chairperson of IHRSA’s board of directors.
Advertising, www.cbimediakit.com
Patchell-Evans explains the idea in detail in his “International” Vice President of Advertising & Membership Sales:
column on pg. 99, but, without diluting his thunder, let me tell
Michele Eynon
you that what it boils down to is this: when scientists subjected
Senior Account Manager:
Jessica Gutstein
Red Admiral butterflies to the erratic buffeting of a wind tunnel,
Advertising & Associate Membership Manager:
the insects proved remarkably adept at innovating—modifying Christine Paterson
their normal flight pattern to continue moving quickly, efficiently,
Advertising Sales Executive:
from flower to flower.
Donna Garrity
Business Development Publications:
When the world has changed, and the landscape has been ren-
Will Finn
dered unfamiliar, the ability to be sensitive to the shifts, infinitely Publications & Associate Coordinator:
flexible, and willing to adapt is literally critical.
Meghan Burnham
The Red Admiral butterfly, it’s worth noting, is
Art Direction, Design, Production:
Kerry
HM Studios, Boston, MA
found in the Americas from Canada to Guatemala,
b
rett
and in Europe, Northern Africa, and Asia. It is on
internAtiOnAl heAlth, rACQuet
& sPOrtsClub AssOCiAtiOn
no government’s or environmental group’s
President & CEO: Joe Moore
“threatened” or “endangered” list.
Chief Operating Officer: Anita Lawlor
Our industry has long taken well-deserved credit Executive Vice President of Public Policy:
for its creative brilliance and entrepreneurial skills,
Helen Durkin
and the pages of this issue of CBI are filled with
Executive Vice President of Global Products:
Jay Ablondi
both personal and corporate examples. For exam-
Club business internAtiOnAl
ple: Michael Motta, the founder, president, and editOriAl & Advertising OffiCes:
CEO of Plus One Health Management, Inc. (see pg. c/o ihrsA
30). In the late ’80s, Motta refocused his company’s
seaport Center
70 fargo street, boston, MA 02210 usA
efforts on corporate fitness, and, since then, has
800-228-4772 usA & Canada
remained acutely aware of that market’s evolving 617-951-0055 | 617-951-0056 fAX
needs and desires, and has responded promptly, professionally…
e-mail: cbi@ihrsa.org
and successfully.
www.ihrsa.org
In 2003, when we last checked in at length with Plus One, it
to order reprints of articles,
call 800-228-4772 ext. 192 or
had 550 full- and part-time employees who were managing 35 visit www.ihrsa.org/cbi
corporate facilities; now, seven years later, it has a staff of 1,500
who oversee 117 sites.
What seems required today, however, is innovation of a new
nature, a different sort, a greater magnitude. We need less to
®
revise than to re-envision and reinvent our business.
To do so, we’ll turn to the sources of information and inspira-
Club business international (issn 1043-9692,
usPs 766-570) is published monthly ©2010
tion that we’ve utilized to good effect in the past, as well as to
by the international health, racquet & sportsclub
brand-new ones. I’d like to think that CBI serves well in that
Association, seaport Center 70 fargo street,
capacity, and have no doubts that IHRSA’s annual convention
boston, MA 02210. All rights reserved. Periodicals
postage paid at boston, Massachusetts, and
and trade show will remain the industry’s dominant and most additional mailing offices. Canadian sales
dynamic catalyst for change.
Agreement #40767601.
Motta’s people will be at the 29th installment in San Diego,
subscription rate for members is $48 per year,
which is included in the dues. Additional subscrip-
March 10-13, and so, too, will the individuals and teams who tions $24.95 per year (usA) and $75 (international).
share their enthusiasm for this landmark event in “10 on IHRSA
POstMAster: Please send change of address
2010” (pg. 37).
to Club business international, c/o ihrsA,
seaport Center 70 fargo street, boston,
They all understand that, in turbulent times, you must fly “like Massachusetts 02210
a butterfly”…in order to “sting like a bee.” —|
Vo l u m e 30, Is s u e 1
4
Club Business International | JAnuARy 2010 | www.ihrsa.org
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