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| News & Know How | news
Olivier
First Lady a healthy role Model d
ouliery/Abaca
F
irst Lady Michelle Obama recently did her part to
promote healthy eating and regular exercise, both in
the pages of Prevention magazine and on the South Press/MC
Lawn of the White House. Hosting some 100 children during a
Healthy Kids Fair held in late October, she lectured them about t
/
n
the importance of smart food choices and a physically active
ewscom.com
lifestyle. “Turn off the TV on your own,” she told them. “Get up
and throw a ball. Run around the house. Don’t break anything,
but move.”
The First Lady practiced what she was preaching by doing
some credible hula-hooping, quickly completing an obstacle
course, and trying her hand, less successfully, at double-dutch
Consumer Prices & National Economic Trends
rope jumping. Speaking to Prevention, Obama explained that
10%
(% change same month previous year, unless otherwise noted)
she varies her workout routine, which starts at 4:30 a.m., Michelle Obama
with stretching, cardio, weights, and Pilates. —|
sprints to finish line
8%
Club Dues (NSA) Unemployment Rate (SA;%)
Fees for Lessons (NSA)
| CBI’s Eye On The Economy |
6%
Real Total Disposable
All items (NSA)
Personal Income (SA)
Fall Findings: nondues Prices up, dues Prices up & down
Total Real Personal
4% Consumption (SA)
That consumers continue to place a significant value on their or sold gift certificates for personal training, guest passes, etc.
health was reflected by the fact that club operators were able Club dues, on the other hand, conveyed a mixed message. In
to increase the price of nondues services by 3.65% in September September, the price of dues stood 0.58% higher than it had in 2%
(vs. September 2008) and 2.85% in October (vs. October ’08). The September ’08, whereas the price for “all items” had fallen by
October results represented the 12th consecutive month in which 0.28% year-to-year. In October, however, the price of dues was
the price of nondues club services performed better than the 0.55% lower than it had been in October ’08, twice the decline for 0%
8/08 9/08 10/08 11/08 12/08 1/09 2/09 3/09
price of “all items.” “all items.” This up-and-down fluctuation may have reflected
4/09
This represented a clear opportunity, as the industry headed consumers’ continued price sensitivity to club dues, particularly
into the holiday season, for operators who bundled services and/ as they contemplated anticipated holiday-related expenses. —| -2%
5/09 6/09 7/09 8/09
Consumer Prices & National Economic Trends
12%
(% change same month previous year, unless otherwise noted)
10%
8%
Club Dues (NSA) Unemployment Rate (SA;%)
Fees for Lessons (NSA)
Real Total Disposable
6% All items (NSA)
Personal Income (SA)
Total Real Personal
4%
Consumption (SA)
2%
0%
-2%
Note: For more detailed monthly information and additional Producer Price Indexes, please log on to www.ihrsa.org/research.
*nSA: not Seasonally Adjusted; **SA: Seasonally Adjusted
20
Club Business International | JAnuARy 2010 | www.ihrsa.org
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