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Conquering ‘Boomeritis’
three to four times a week, with an emphasis on balance.” Along with training for these events, she
weight training. Frustrated that she could no lon- incorporates water aerobics, Pilates, and yoga
ger lift weights, Tremel focused on what she was classes into her weekly routine.
able to do: walk. She walked every day, and even “I encourage members to explore the various
lost 10 pounds. fitness formats that we offer so that they can feel
Similarly, a few years later, a personal-training good and ‘age gracefully,’” Hutchison says. “Each
client tripped on the tennis court and broke her arm. workout should have a purpose, whether it’s stress
Tremel reorganized her client’s workout regimen relief, endurance, or form improvement. And there
around the injury: cardio on a recumbent bike, should be days of rest to allow the muscles to
strength-training for the legs, and core work. rebuild and to help prevent injury.”
That’s just the type of approach that Weir has
always favored—and she’s reaped the benefits
first-hand. About a year ago, she sustained a cervi-
cal spine injury and bulging discs as a result of a
car accident, but amazed her doctor with her swift
recovery. “I was in physical therapy for 12 weeks,
three times a week, and, after four weeks, I added
walking, lower-body strength training, water exer-
cise, and work with bands. The doctor said that,
because of my great fitness level, I recovered from
my injuries quicker than most individuals with the
same problems.”
Every day, Weir works with “Junior Seniors” (ages
55-65) and “Senior Seniors” (65-95 years old)—
including two women who are in their mid-90s!
“It’s important to take the time to listen to baby
boomers and seniors. Have conversations about
their health issues, past injuries, and what types of
activities they enjoy,” she suggests. “Every individual
is different, and the most important thing is that they
enjoy the activity so that they’ll continue doing it.”
A boomer boon
“Most of us will have to alter what we’re doing as
Pat Weir, r., at
the atlantic Club
we age,” explains DiNubile. “The musculoskeletal
system goes through changes, many of which
are predictable. Usually around age 40 or so,
things start to change, and you really need to shift
your mindset.”
For most people, however, the mindset isn’t even
“For baby boomers in general, cross-training is questioned until the age of 50.
the key,” she counsels. “You can’t just do everything “Research shows that when people turn 50, they
you’ve always done at the same intensity level.” realize, ‘I’m going to die!’ and they want it to be
Hutchison has made some adjustments to continue later, rather than sooner,” says Colin Milner, 49,
her pursuit of an active lifestyle. Over the years, she’s the founder and CEO of the International Council
suffered an ACL tear, from a skiing accident, and on Active Aging (ICAA), based in Vancouver, Brit-
a partial tear of her rotator cuff, from falling while hik- ish Columbia, Canada. “Then people start to take
ing, but opted not to have surgery on either. Instead, better care of themselves, which represents an
she rehabbed the injuries with exercise, especially enormous opportunity for the fitness industry.”
aquatics, strengthening the associated muscles and He cautions, however, against labeling the
maintaining her fitness level as she healed. “Both are 50-plus or baby boomer cohort as seniors and
fine now,” she reports. In fact, Hutchison celebrated suggests, instead, defining the market according to
her 60th birthday by running the Portland Marathon five levels of functional ability: elite athletes, fit
and continues to be an avid triathlete. individuals, independent individuals, the frail, and
“At age 61, I have slower race times, but I’ve the dependent. In general, Milner explains, people
improved in other areas: strength, flexibility, and who fall into the elite and fit categories are already
48
Club Business International | JANUARY 2010 | www.ihrsa.org
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