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Conquering ‘Boomeritis’
Age Is Just a number
As the words “active” and “aging” become increasingly intertwined, the club
industry is responding, offering a range of programs, products, and services
to meet the needs of a population that won’t simply watch life pass by. As the
following examples from IHRSA associate members illustrate, the workouts
seniors seek can take place in safe, stable environments.
AerOBICS & FItNeSS ASSOCIAtION OF AMerICA (AFAA)
Fitness-certification association AFAA is working in collaboration with the
renowned Swezey Institute of Santa Monica, California, a leading bone-health
institution, on a unique initiative. As part of the program, AFAA will reach out to
select locations, including clubs and health institutions, to promote bone and joint
health. Osteoporosis affects nearly 44 million Americans, of whom more than
half are at least 50 years of age, according to national statistics. The AFAA has
developed the “OsteoBall Training for Bone Health” home training program,
which includes an instructional DVD and OsteoBall. This year, AFAA will offer two
new OsteoBall DVDs: Healthy Back and Osteo-Pilates.
“The OsteoBall program is a first step in reaching out to the growing ground-
swell of senior adults who are being advised by their physicians and healthcare
providers to get more exercise,” explains Kathy Stevens, AFAA’s educational
director. “The problem is that many older adults are tentative about exercising
due to existing bone and joint limitations. Intimidation may be keeping them out
of the gyms, so having programming that can be easily done in the comfort of their
own homes is a must.”
Contact: www.afaa.com/osteoball, 800-446-2322. See our ad on page 21 —|
CONCePt2 CtS
The Concept2 Indoor Rower provides total-body cardiovascular con-
ditioning via a seated, impact-free exercise. The manufacturer notes
that the rower is suitable for all ages and levels of conditioning, and
that rowing is a great choice for anyone with impaired vision, poor
balance, or lower leg issues. The machine features an integrated
performance monitor and a variety of programs.
“Recent research has shown that, because the human body is so
adaptable, we can start exercising later in life and still reap remark-
able health benefits,” states Judy Geer, Concept2’s cofounder and a
former Olympic rower. “Rowing isn’t just exercise; it’s a sport and a
community for anyone of any age. Whether you row for fun, fitness,
or competition, you can do it for the rest of your life. We offer free
online challenges and motivational programs that can introduce a
club’s members to a worldwide community of fellow rowers.”
Contact: www.concept2cts.com, 877-887-8014.
See our ad on page 77 —|
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Club Business International | JANUARY 2010 | www.ihrsa.org
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