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| Innovations | What’s New
»
CYBEX International, Inc.
» CYBEX International, Inc., has named Scott Riehl its golf
performance advisor to help develop content for “Sweet Spot,”
a new CYBEX Golf Fitness program that’s based on the equipment
and exercises used by the world’s best golfers. Riehl crafts
monthly fitness-themed columns posted to www.cybexgolf.com,
and serves as an expert source for educational materials that
are designed to enhance the wellness of country club members.
Currently, Riehl is the strength and conditioning coordinator for
The DePuy Mitek Mobile Fitness Trainer, which is on tour weekly.
For more information, contact the company at 888-462-9239;
www.cybexintl.com. —|
All aboard the
DePuy Mitek Mobile
Fitness Trainer
National Academy of Sports Medicine (NASM)
» NASM has released a new version of its Performance Enhancement
Specialist (NASM PES) course, the “NASM Essentials of Sports
Performance Training.” It’s backed by studies conducted at the NASM
Research Institute at the University of North Carolina-Chapel Hill and
provides expert instruction in the key principles of sports perfor-
mance training. As the physical demands and skill levels of athletes
continue to become more competitive, training and conditioning
techniques need to evolve and adapt to give athletes a competitive
edge. NASM’s new course provides health and fitness professionals Petra brews up
with the advanced knowledge and skills needed to work successfully a BluStorm
NASM informs
with athletes of all sports and at all levels to enhance performance
Sports Performance
and decrease the risk of injury. For more information, contact the
Petra Hygienic Systems
company at 800-460-6276; www.nasm.org. —|
International, Ltd.
» The new BluStorm touchless
hand dryer by Petra Hygienic
MembersFirst, Inc.
Systems International, Ltd.,
» MembersFirst, Inc., a Website development and design firm,
combines quality construction
has launched a new corporate Website. It incorporates new
with environmentally friendly
branding; a new design; and several free promotional offers
design. With its reliable motion
for search-engine optimization, search-engine marketing, and
sensor, this high-powered device
Website-design analysis. Also, the site combines many emerging
maximizes efficiency, and elim-
trends in information architecture and navigation, such as
inates the need for paper towels
embossing, introduction blocks, big typography, and interactive
and excess waste in bathrooms
Fresh face for MembersFirst
carousels. “The promotions, in particular, deliver tremendous
and locker rooms. For more
value to private club managers who want to better understand
information, contact the company
and quantify the marketing effectiveness of their current Websites,”
at 800-463-2516; 775-356-9501;
explains John Caron, the vice president of sales and market
www.petrasoap.com. —|
development at MembersFirst. For more information, contact
the company at 508-653-3399; www.membersfirst.com. —|
66
Club Business International | JANUARY 2010 | www.ihrsa.org
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