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| CBI Interview |
building a company that, at some I am involved with Health Promotion CBI: What, in your opinion,
point, will be very valuable. Advocates, an organization that’s should clubs be doing today
working hard to have wellness and to prepare for the changing
prevention programs incorporated healthcare environment?
CBI: What are your thoughts about
into healthcare reform. Just as
the healthcare-reform legislation
MM: The accreditation standards that
IHRSA does, we call on senators
that’s currently being considered
IHRSA has been working on are very
and congressmen to encourage
by Congress? Are you involved in
important. Clubs should focus on
them to think about wellness in
any way?
these objectives and make sure that
terms of physical activity, nutrition,
their business model supports them.
MM: I have to say it just seems too stress management—in short, a
If they want the medical community
complicated and hard to understand. healthy lifestyle.
to regard them as a legitimate part
of a prescription for better health,
health clubs are going to have to meet
pilates
standards, be subject to audits, etc.,
just as hospitals are. Clubs have to
be more than a place with exercise
equipment; they also have to be a
Movement for Life
TM
place where clinical professionals
can provide services.
CBI: Elsewhere in this issue, other
industry leaders describe one of
the “Wow!” moments they’ve had
at IHRSA conventions. What
John beats his buddy down the hill.
would yours be?
Your facility adds $101,145 to its bottom line.
MM: Although I’ve heard many memo-
rable keynote speakers, and had the
Balanced Body
®
Pilates
chance to meet many industry icons,
such as Bill Pearl, Jack LaLanne, John
t
Innovative group programming
McCarthy, Augie Nieto, and Dean
t
A trusted partner
Ornish, my most memorable “Wow!”
moment was very personal. It was
t
Unlimited potential for
non-dues revenue
March of 2002, our company had just
survived the horrors of 9/11, and I was
For functional training at
being introduced as a new member of
its best, call 1-800-PILATES
IHRSA’s board of directors to conven-
(800-745-2837) or visit
tion attendees. Julie Main, the late
www.pilates.com. owner of the West Coast Athletic Clubs
and president of IHRSA, had encour-
aged me to join the board, and, after I
failed to be elected on my first attempt,
she guided and inspired me to keep
applying until I succeeded. Thinking
about that moment now, especially
in light of Julie’s death last year, and
remembering the emotion of her intro-
duction—that’s a moment I’ll never
forget and will always cherish. —|
– Patricia Amend, pamend@aol.com.
34
Club Business International | JANUARY 2010 | www.ihrsa.org
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