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10 oN IHRSa 2010
randall Bergstedt, vice president of marketing,
star trac, irvine, california
“The IHRSA convention has always been a key brand-building and positioning show
for Star Trac,” reports Bergstedt. “We’ve grown and changed so much over the
past five years, and the convention provides us with an opportunity to educate the
industry about all of our new products and partnerships. For example, we’re using
the upcoming show to introduce our full Inspiration Strength line and our eFitness
System, an online wellness-enabling system. Beyond showcasing products, this event
offers a one-of-a-kind chance to expand our relationship with existing customers and
meet new customers.”
My ‘WOW!’Moment:
“I can’t point to just one. Star Trac has made many connections at IHRSA events that have
led to significant developments—either meeting a new key customer, identifying a partner-
ship or acquisition opportunity, or running into a prospective employee who, subsequently,
has wound up joining the Star Trac team.”
sandy coffman, president,
programming for profit, Bradenton, florida
“The IHRSA show matters more than ever, given the
current economy,” suggests Coffman. “It gives our
My ‘WOW!’Moment:
clubs a real opportunity to shine. Today, many people “It’s my ongoing annual recognition of how many
are scaling back on vacations, big purchases, expen-
energetic and talented new people—potential lead-
sive restaurants, etc., and are focusing more on their
lifestyles at home. Health, fitness, and longevity are
ers—are entering our industry and really want to
increasingly important to the
learn how to be effective. In every one of my sessions,
average person and so, too, is
I ask, ‘How many people are attending their first
finding joy and happiness in
convention?’ Almost consistently, I get 50% or more
achieving them. We have to
acknowledge that the overall
raised hands—that’s exciting! The convention also
mood of the world is low. One allows me to see how our market and culture have
of our principal goals should
changed over the years. I’m proud to be part of that
be to provide a place that com-
bats anxiety and depression;
process, and feel IHRSA plays a major role in helping
clubs can be a respite, a sanc- that transformation take place. One other “wow”
tuary, a rewarding ‘third place’
moment I’ve had recently was achieving certification
in people’s lives.
“The good news is that we
to become a Zumba Gold instructor. Here’s an exam-
have the ability to give all of
ple of a new program that delivers the experience,
this to anyone and everyone. The bad news is that, as
along with the benefits. I plan on sharing my thoughts
far as I can tell, most of our clubs haven’t accepted the
about it with others at the convention. What a great
challenge of kicking up the delivery of these services
a notch. Growing our industry depends, in part, on
place to share this sort of information and get profes-
equipment, but it also relies on the programming of
sional feedback, as well!”
that equipment. The IHRSA convention helps provide
the leadership skills required to successfully deliver
professional programs.”
38
Club Business International | JANUARY 2010 | www.ihrsa.org
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