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| Innovations | FIT Extra Computer Applications
Soft ‘Cutting-Edge’
COMPUTER
APPLICATIONS
These upgrades are designed to improve communication,
A&A COMPANy
security, and profits
Technology suppliers are working hard to develop new
“cutting-edge” solutions, but, at the same time, they’re also
focusing intensely on practicality.
Take, for example, the issue of mobile technology.
“Most health and fitness facilities are still struggling to provide
A&A Club
online portals for their customers and employees,” reports Andy
Wigderson, the vice president of sales and marketing for CSI Software.
The comprehensive A&A Club software
“It’s a service that the industry wants, but really hasn’t made up its
supports a variety of functions, including
mind about in terms of function,” explains Hossein Noshirvani, the
short- or long-term contracts; member
database; CRM; KPI support; check-in
executive vice president of Motionsoft, Inc. “The industry is embracing
and check-out, barcodes, smartcards,
this particular technology slowly.”
and magnetic strips; booking systems;
Rachelle Dodge, the marketing manager for ASF International, notes
employee time-tracking; integrated SMS;
that, while there’s real interest in the possibilities, obstacles remain.
electronic locker systems; warehouse,
“Mobile apps tend to provide limited functionality, and club owners want retention-management; and payroll. It
access to all of their information, not just a few bits of data,” she says. also includes advanced security systems
ASF’s response: “We offer our clients access to their member and
capabilities; price lists for several club
financial information, at no additional cost, through an online portal
areas; cash-free technology; a club
that’s accessible and functional whether they’re using a desktop
parking module; and several reporting
computer, a laptop, or a smartphone, such as an iPhone or BlackBerry.”
options. It operates on Microsoft
Among the clearly practical applications that club operators are
Windows XP, Vista, and Windows 7.
demanding today: more control/security, reporting, analysis, and daily
ABC FINANCIAL SERvICES, INC.
feedback, rattles off Glen Bendixen, the CEO of Paramount Acceptance.
See Our ad On Page 19
“Club-management software has to be flexible and robust and able
to provide real-time information. Personal-training tracking, digital
contract writing, and other program-management functions are
becoming standard within the industry. Clubs need to manage these
services, eliminate excesses, and maximize profits.”
Dodge concurs: “It’s become even more important to track and
manage individual profit centers now that they’ve become a much bigger
part of a club’s revenues,” she points out.
Acknowledging the desire for greater controls, the Affiliated Acceptance
Corp. has responded in a variety of ways, says Scott Morice, the firm’s
24-Hour Security Access Systems
technical support supervisor. Its club-management software now
offers greater depth in meshing billing company and club Websites;
The customer interface from ABC Financial
tighter security to meet Payment Card Industry Data Security Standard
controls member admittance to facilities.
The 24-hour club access and security
(PCI DSS) and Payment Application Data Security Standard (PA-DSS)
features are adaptable to individual club
protocols; personalized communication with customers; and integration
needs, integrating Datatrak Club Man-
with accounting software packages.
agement Software from the entry door
For operators, getting everything they need is actually becoming
to the front desk. Datatrak software also
easier, contends Noshirvani. “There’s been something of a shift supports current technologies, such as
toward ‘best-of-breed’ solutions. Club owners now realize that they proximity cards and Ethernet access
don’t necessarily have to buy all their technology from just one company.
control. An outdoor, weatherproof
Rather, they can obtain specialized products from different software
barcode reader enables members to
vendors, who will work together to integrate the pieces.”
—|
scan cards or key tags for automatic
entrance approval or rejection, based
– Jon Feld, jon@trendline-co.com.
on their account status.
www.ihrsa.org | JANUARY 2010 | Club Business International
69
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