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Designing Flooring Solutions
Do More with
Your Floor…
The impression your facility conveys to members is created everywhere—even
underfoot. The materials and colors chosen support your brand and positioning.
Whether it has to do with environmental sustainability or sport-specific training,
what your members walk on, and work out on, suggests where you stand. The
following sampling of products offered by IHRSA associate members demon-
strates the wide breadth of flooring options available to clubs today.
Fitness Flooring
Fitness Flooring has extended its Zenterra line of bamboo fitness floors with the introduction
of its new vertical carbonized bamboo flooring. Vertical refers to the long, bolder grain of the
bamboo that runs the length of the board; carbonized refers to a process that heats the
bamboo, causing the natural sugars in the cane to turn a rich mahogany color. The Zenterra
bamboo surface is designed exclusively for use in group-exercise and mind/body studios.
“We originally started using horizontal natural bamboo when we first introduced this
product,” explains Steve Chase, the general manager of Fitness Flooring. “The grain of that
product clearly illustrates that it’s bamboo with its telltale ‘knuckled’ appearance, and the
coloration is similar to the maple floors that people are used to seeing in these rooms.
However, we’ve seen an increasing demand for a floor that’s distinctly darker, which the
vertical carbonized provides.”
Contact: www.exerflex.com, 800-428-5306.
See our ad on page 82 —|
everlASt SPOrtS SurFACINg lINeAr ruBBer PrOduCtS
ECORE International, the
manufacturer of Everlast
Sports Surfacing with Nike
Grind, announces the introduction of Everlast Performance, its new laminated
sports flooring product. Everlast Performance features a proprietary, factory-
bonded composition with a wear layer of EPDM rubber and an underlayment of
nearly 100% recycled SBR rubber. The combination of these resilient layers
delivers high performance and superior durability at an attractive price, notes
ECORE. The company recommends Everlast Performance for indoor jogging The impact from free weights and
tracks, tennis courts, gymnasium surfaces, aerobic center floors, and more. exercise equipment can damage
All components are manufactured in the U.S. floors. Linear Rubber floor mats
“We’re excited about the opportunities this new lamination technology has protect them, securing equipment
opened up for us, and we’re proud to be a propelling force in architectural and and providing positive acoustical
fitness product development,” states Troy Kelley, Everlast’s business unit
qualities. The company offers
manager at ECORE International. “Everlast Performance, with its high recy-
long-lasting, genuine rubber floor
cled content and extreme durability, is a product that will distinguish fitness
mats that are easily installed over
facilities as leaders in supporting both personal and environmental health.”
any surface, and cleaned with soap
Contact: www.everlastsportssurfacing.com, 888-383-7655.
and water. The nonporous rubber
See our ad on page 62 —|
56
Club Business International | JANUARY 2010 | www.ihrsa.org
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