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| IHRSA Report | Member News
Full Disclosure: Hampton Fitness
Hampton Fitness Pro Forma ampton Fitness, based in Ventura,
Year Founded: 1996
2008 Revenues: $11.4 million
Four-Year Growth Rate,
H
California, was founded in 1996 by Craig
Landfair, who came out of the iron and
steel manufacturing industry. Landfair
left the company in 2005. Hampton
2005-’08: $6.6 million to
Fitness, says vice president Robert Hornbuckle, was
$11.4 million
created “on the idea that free weights aren’t a ‘neces-
sary evil’ for fitness facilities; they’re an essential part
innovation in Action
of the foundation of any gym.”
Hampton Fitness Products
Over the years, Hampton has earned a range of pat-
Hornbuckle
has built a reputation on
ents for its innovative equipment, such as a fixed-head
innovation, beginning with
dumbbell, an exercise bar with attachment points for
a variety of patents and evi-
denced in the recent range of
weighted plates, weightlifting plates, and more. “Innovation continues in such
new products it’s introduced.
product lines as our new Gel-Grip Urethane Series, Jelly Bells, Satellite Series
The short list includes:
dumbbells, Hybrid Barbells, Eclipse, Fusion, Dura-Bell, and Chrome Beauty
Grip,” notes Hornbuckle. “If a change doesn’t advance the art of fitness
• Gel-Pump System—
cosmetically or functionally, then we won’t add it to our line.”
Designed for group exercise,
But, he adds, Hampton isn’t just about the iron. The company believes that
the line features seven poly-
attractive, space-efficient storage displays are as important to club owners as
urethane grips and polyure-
the weights themselves, “so we spend almost as much time on the racking
thane plates in three colors.
design as we do on what’s going on the rack.”
• Gel-Bars—This weighted
Hampton free-weight products are sold both directly and through a large
aerobic bar features strategi-
network of independent dealers nationwide.
cally placed grips and comes
in eight colors.
strengths
“As I said, our principal strengths lie in product innovations, such as our
• VH-5—This space-efficient
Gel-Grip Series dumbbells, which also include Jelly Bells, Gel-Bars, and the
rack system is designed to be
Gel Pump System. We were the first company to introduce urethane-coated
user-friendly, while it prevents
aerobic dumbbells and weighted bars, and we differentiate ourselves with
chipping of dumbbells. Nylon
unique designs and colors. Beyond the iron, our efforts have been geared
sleeves make it pinch-resistant
toward the comfort of users. The more user-friendly we can make our equip-
and it includes a sleek
ment, the more people are going to want to go to the gym and get healthy.
chrome shroud.
“We’ve also worked hard to build and service a range of national accounts,
• HV-3T—This rack system
including 24 Hour Fitness, LA Fitness, Spectrum Health Clubs, and others.”
holds dumbbells both verti-
cally and horizontally. The
Weaknesses
three-tiered HV-3T is an
“We’re a young company and we haven’t yet been able to develop the type of
efficiently taller rack with
strong relationships we’d like with other major strength manufacturers, such
more space between the trays,
as Life Fitness and Matrix. We’re the preferred vendor for Technogym USA,
holding up to 13 pairs of
but we’d like to extend our network.
dumbbells. Its rubber lining
“We’d also like to see Hampton do a better job making inroads in the medical
is designed to resist paint
and wellness industries. There are tremendous opportunities in those markets
chipping and peeling.
and we’re missing out right now.”
• Machine Attachment Bars challenges
Specialty Club Pack—This
“The biggest threat right now is the lack of stability in today’s commercial
nine-piece set offers a palm
and retail markets. With the stock market rebounding, all we need is the
grip handle, straight handle,
unemployment rate to start shrinking to regain some consumer confidence.
dual triceps hammer curl,
We’re fortunate that the club industry hasn’t been hit as hard as some
multi-purpose lat bar, and
others. Members clearly view their memberships as a ‘need to have,’
more.
—|
not a ‘nice to have.’”
—|

www.ihrsa.org | JANUARY 2010 | Club Business International 105
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