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THE FUTURE IS INSPIRATION!
IHRSA 2010 welcomes MALCOLM GLADWELL
and CHIP HEATH as Keynote presenters.
Thursday, March 11 • 9:00am-10:30am
Sponsored by Precor, Incorporated
Malcolm Gladwell
Friday, March 12 • 9:00am-10:30am
Sponsored by Technogym
®
Best-SellingAuthor,andStaffWriterforTheNewYorkerMagazine
Chip Heath
Outliers — Why are People Successful?
Best-SellingAuthor,andProfessorofOrganizationalBehavior,Gradu-
Thesecretsofsuccesscanbedecoded—andcopiedand
ateSchoolofBusiness,StanfordUniversity
reconstructed.
Switch: How to Change Things When Change
HearMalcolmGladwellrevealthereal—andmostlyover-
looked—secretstoextraordinarysuccess. Hebuildshis is Hard
casewithstoriesofrealpeople,brilliantlytoldfromanall-new
Whyischangesodifficultandfrightening?ChipHeath,the
perspective.
best-sellingco-authorwithhisbrotherDanHeathofMade to
Stick,addressesoneoflife’sgreatestchallenges—howto
Wepayfartoomuchattentiontowhatsuccessfulpeopleare
changethingswhenchangeishard.
like,andtoolittleattentiontowheresuccessfulpeopleare
from:theirculture,theirfamily,andtheirgeneration.
Heathwilltalkabouthowdifficultchangeisinourcompa-
nies,ourcareers,andourlives,whychangeissohard,and
Gladwelloverturnsmanyofourconventionalnotionsabout
howwecanovercomeourresistanceandmakechangehap-
whatmakesapersonsuccessful.Hecreatesanentirelynew
pen.
modelfornurturingsuccessandsuggestswaystogive
peoplethebestopportunitiestosucceed.
Heathwillillustrateandexplainsituationsinwhichsweeping
changewasadopted,includinghowanentrepreneurwho
Becausewesoprofoundlypersonalizesuccess,wesquan-
turnedhisskepticalemployeesintocustomerservicezealots
derhumanpotential.Wemissopportunitiestoliftothersonto
andsavedhiscompany.
thetoprung.
ViewChip’sbiographyatihrsa.org/convention.
ViewMalcolm’sbiographyatihrsa.org/convention.
REGISTER NOW AT THE BEST RATES!
Save US$100 on your Four-Day Convention registration. Register online at ihrsa.org/convention and enter FBC10 at checkout to receive
the discount off of the current pricing. Questions? Call 800-228-4772 or email intl@ihrsa.org for more information.
*This offer cannot be combined with or applied to any other offers, discounts or previous registrations.
29th Annual IHRSA International
Convention & Trade Show
March 10-13, 2010 | San Diego, California USA
InternationalHealth,Racquet&SportsclubAssociation
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