» Management Product Focus
Managing Ge
Managing
nerational Differences
in the Workplace
By Fred Hoffman
Avoid misund
ersta
Generational
ndings and con-
frontations by understanding the
four distinct generations in today’s
workplace.
Differences
Like it or not, the workforce is
changing. The fi
in the Workplace
tness industry, like all
others, is experiencing a new dynamic
as four distinct generations find them-
selves interacting. Understanding and
embracing these groups’ unique quali-
ties and differences can help you to
create a harmonious and productive
work environment.
Who are they?
Radio Boomers
• Born 1930-1945
• Grew up with radios (TV was
yet to come)
• Respected political leaders has been technology: every household
• Communism was the enemy has a computer
• Fought in WWII and/or the • Looked up to movies, TV and • Very globally-minded and
Korean War rock stars tolerant
• Parents lived through the • Lived in a recessed economy
Great Depression and taught them to most of their lives and threat of nucle-
save money ar warfare
• Job security was a necessity • Taught “Don’t put all your
eggs in one basket” How to recognize them
Baby Boomers • Grew up with emerging tech-
• Born 1946-1964 nology (Atari video games, the inter- Radio Boomers have strong work
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olution, the Pill, the assassinations of mail) and committed to resolving the is-
Jthe fFK and Mour distinct generations in today’artin Luther King Jr., and the s workplace.sues placed before them. They bring
Vietnam war Gen Y and Millennials a wealth of knowledge and want to be
• Important figures were • Born 1977-1990, and 1991 respected for it. They want to stay in
Timothy Leary, Richard Nixon, the and later the workplace for a long time and, con-
BeY FRED HOFFMANatles, Diana Ross and the Supremes • “Timeouts” a popular method trary to belief, are not afraid of change.
• Considered the most educat- of disciple by their parents; spanking
ed of the generations seen as abuse Baby Boomers are also loyal employ-
ike it or not, the work- How
• to rIempcorgtnanizt eco tnhcermn is person-
njoy challenging work and exp ct
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ees and good team players. They enjoy
Gen X
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differences can help you to create to b
•e lief, arBe igngoet sat firmpaid aocf t cohn atnhgeei.r lives
when it benefits their personal goals
a harmonious and productive work Baby Boomers are also loyal em- and needs. They enjoy social interac-
environment. ployees and good team players. They tion at work.
30 FFitness Business Canadaitness Business Canada NNovember/December 2009ovember/December 2009
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