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SUPPLIER NEWS
SUPPLIER NEWS
Nautilus Selling
Commercial
Fitness Equipment
Division
VANCOUVER, WA – Nautilus, Inc.
is seeking buyers for all of the
assets, liabilities and ongoing op-
erations of its commercial business.
This is a further step in the com-
pany’s restructuring plan to improve its cost structure and
focus on the consumer market through its direct and retail E X P L O I T E D A S S E T S I N T H E C O M M E R C I A L l T N E S S E Q U I P M E N T M A R
businesses. ket. As examples, our Schwinn commercial stationary bike
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standing orders will be shipped by Dec. 31.
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Nautilus has assured
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mmercia
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ts made and manu
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dwide, with the 13,000th
bikes with true power measurements; and commercial strength and health club signing on to deliver the glob-
cardio equipment including the Nautilus ONE strength line. ally recognized LES MILLS™ group exer-
Edward Bramson, Chairman and Chief Executive Officer of
Les M
cise
i
pr
l
o
ls
gram
s.
Nautilus, Inc. has stated that "While recent results in our commer- In the last five years, Les Mills
cial business did not meet expectations, we continue to believe that
Inter
In
na
ternat
t
io
i
n
o
al h
na
as gro
l
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n from a licensee
Nautilus Commercial has many attractive and under exploited as- base of 9,000 to 13,000 clubs worldwide.
sets in the commercial fitness equipment market. As examples, our
reac
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ttend
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an
c
1
e a
3
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LS™
group fitness
Schwinn commercial stationary bike line is the innovation leader in programs has more than doubled from un-
the industry, our Nautilus Strength brand has a number of popu-
fitne
d
s
er t
s
h
c
ree m
lu
illio
b
n t
s
o an estimated six mil-
lar lines including the Nautilus One(TM) Strength Equipment, and lion attendances per week.
Stairmaster products are the industry standard in the stepper and
MANUKA, Austr
R
al
e
ia
c
–
e
D
nt
e
I
s
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pit
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ec
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io
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n
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a
h
ry
o
t
w
im
s t
es
h
, L
e a
es
v
erage
stepmill categories." The Company has engaged Robert W. Baird & Co.
Mills Interna
g
ti
l
on
ob
a
a
l i
l
s
t
ac
ot
h
a
ie
l h
ving
ea
l
s
t
ig
h
n
c
ifi
l
u
can
b a
t g
tt
r
e
o
n
w
d
th
a
w
n
or
ce
l
p
d-
er
to actively assist in the sale of the commercial business
wide, with th
w
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e
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e
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th
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t
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ign
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e
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k
g o
. R
n
e
t
c
o d
en
e
t
li
i
v
n
-
de-
Nautilus Inc. notified its customers that it would not take new or-
er the global
p
ly
e
-
n
re
d
c
e
o
n
g
t
n
r
iz
es
d
e
L
a
e
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h
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lls
h
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o
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up
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x
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erc
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i
L
s
L
e
S™ class
ders for commercial equipment past Oct. 30. All outstanding orders
programs.
participants attend their clubs 3.4 times
will be shipped by Dec. 31, according to a letter sent to customers.
In the last
p
fi
e
v
r
e
w
y
e
a
e
r
k
s
.
, L
es Mills has grown from a
Nautilus will accept orders for the new Schwinn AC line, IC Pro and
licensee base of 9,000 to 13,000 clubs worldwide.
Stairmaster SM/SC 916 models if delivery can be completed by Dec. 31.
Attendance at Les Mills group fi tness programs has
In a letter to customers, Nautilus has stated that “[While] it is not
more than doubled from under three million to an esti-
possible to make predictions about the future of the commercial busi-
mated six million attendances per week.
ness, the company remains hopeful about the future availability of
Recent IHRSA data shows that average global total
these products, albeit under different ownership, beyond the end of
club attendance is 1.7 times per week. Recent inde-
2009.”
pendent research shows that Les Mills class participants
Nautilus also assured customers in the letter that warrantees on
attend their clubs 3.4 times per week.
products made and manufactured through Dec. 31 would be fully
supported by the company.
12 Fitness Business Canada November/December 2009
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