recommendations based on goals, life- – are not covered by the national
4. Dietitians in private practice com-
style and personal information. They health insurance program and may or
monly work on a contract basis and
carry out dietary assessments and may not be covered by private health
provide many services including indi-
analysis (often computerized). The insurance policies. If members have pri-
vidual and group counselling, semi-
one-size-fits-all approach to diet is vate health insurance, dietitian services
nars, workshops, grocery store tours
analogous to the one size fits all ap- are often covered up to $500 per year
and more. A smaller facility can hire a
proach to fitness. We know the impor- making them an easy sell to members.
dietitian as required by booking con-
tance of tailoring fitness programs to
sultations (or other services) as need-
the individual member clients, to en- How can I integrate a
ed. Revenues can also be generated
sure compliance, safety and results. dietitian’s services into
from seminars, online or telephone
Nutrition is no different. my facility?
counselling, weight loss packages,
1. With the right promotional strat-
cooking workshops, etc.
Where do I find a dietitian? egies, large fitness clubs can create
• Visit the Dietitians of Canada web- the demand for a full-time dietitian.
5. Have a list of local dietitians
site
www.dietitians.ca. Nutritional services sell themselves
available to your clients when dietary
• Ask your doctor for a referral. once people become aware of the tre-
advice becomes beyond the scope of
• Call your local public health de- mendous benefits of eating healthfully
practice of your staff. FBC
partment, hospital or community and how diet can help them achieve
health centre. their fitness goals.
Nanci S. Guest, M.Sc., R.D., C.S.C.S., is a regis-
• Call the Dietitians of Canada
tered dietitian, personal trainer and athlet-
Consulting Dietitians Network at 2. Many clubs could manage a full-
ic coach who has owned and operated Power
1-888-901-7776. time position more efficiently if the di-
Play: Nutrition, Fitness, Performance since
• Look in the Yellow Pages under etitian was also conducting fitness as-
1995. Nanci holds a Master of Science degree
"dietitians." sessments and related services. Many
in nutrition, teaches university-level sport nu-
dietitians have expertise in this area.
trition and is the head sport nutrition consult-
Are dietitians' services cov-
ant for the 2010 Winter Olympic Games. She
ered by health insurance? 3. Clients with extended health in-
currently services various facilities in Toronto
Dietitian fees – an initial consulta- surance benefits may have coverage
and Vancouver. Contact her at www.power-
tion is typically $50 to $85 per hour for dietitian services.
playweb.com.
November/December 2009 Fitness Business Canada 21
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