» Business Planning
The Second
Understand the
challenges and
rewards of open-
Time Around
ing a second club
before moving
forward.
Barney Kuntze, owner, Pinacle
Health and Fitness clubs in
Milverton and Elmira, Ont.
By BarB Gormley allowed him to be better prepared to consider the repercussions of owning
open his second club. “My investors two clubs. “I had the idea that with a
A
s the owner of two success- called to tell me about a perfect loca- second club, there’d be twice the ex-
ful fitness clubs in small town tion that had suddenly become avail- citement, twice the success and twice
Southern Ontario, 26-year- able,” he says, recalling the rush to ne- the profits,” he recalls. And this turned
old Barney Kuntze is living gotiate and acquire the lease. “We had out to be true.
his dream. But looking back, Kuntze, to capitalize on it before someone else But when the new club’s doors
who owns Pinacle Health and Fitness did.” swung open, another reality struck. He
clubs in Milverton and Elmira, wish- Compressed planning time meant quickly discovered that owning two
es that different circumstances had that Kuntze didn’t have time to fully locations also meant there were twice
22 Fitness Business Canada November/December 2009
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