» Programming
into a second-rate service, you will surely jeopardize your
business down the line. Many personal training depart-
ments have been ravaged over the past months during the
economic downturn. This is because they weren’t able to
help enough clients establish one-on-one, solid relationships
with trainers who then became life coaches that the clients
couldn’t do without.
Trainers
Plan for the future
How will trainers be able to raise their rates for half-hour
Needed...
or group sessions with these kinds of experiences? When it
So many people struggle with
comes to group training, the only way to make more money
is to jam more people into the class which further drops the
their training programs and need
quality of the training experience as well as the retention
direction to meet their fitness goals.
rate.
Moving to group format personal training is the trainer's
way of saying, “I'm not comfortable with sales, so I need to NFPT certified trainers
charge less money.” Trainers spend years in kinesiology pro-
grams, more years and a small fortune on certifications, and
have exceeded their client’s
then simply give their knowledge away for next to nothing.
goals for over 20 years!
(Try asking a lawyer for a group rate on legal counselling!)
“If you head down the path
Get Certified!
of group training and semi-
xHealth club staff member discounts
private sessions, you will
create a culture where mem-
xFree education download
bers are conditioned to pay a
xFree continuing education
lower fee for your knowledge
and services.”
xInterest free financing
®
Test at your convenience
Dream big & choose your location
If you have ever dreamed of your club consistently selling
Accredited by:
$400,000 per month in personal training sales, like a club I
Ontario Saskatchewan
National Commission for
Concord Regina
Certifying Agencies
once owned, you will never get there by building your person- Kitchener
al training business on groups and semi-private sessions. Most
Markham
Mississauga
of the clubs that I work with earn $100,000 - $200,000 per
North Bay
British Columbia
month – producing 90% of their sales from one-on-one train- Ottawa
Burnaby
ing and 10% from group training.
Thunder Bay
Vancouver
Toronto
At its best, group training should simply be a vehicle to lead
Windsor
Quebec
people into one-on-one training. I did two years of dance class-
Montreal
es with my wife at Arthur Murray dance studios. I only had to
Alberta
Edmonton
take two sessions to realize that I needed personal instruction.
We invested two years of our money and time to work privately
Newfoundland & Labrador
St. John’s
with instructors so we could feel comfortable going back into
a social group environment. But what kept us going back for
* other testing options are available *
more private classes was the great relationship we developed
with our instructor from Venezuela who is a friend to this day.
xSpecialty course offerings
If you head down the path of group training and semi-pri-
iEndurance Training Specialist
iWeight Training Specialist
vate sessions, you will create a culture where members are con-
iSports Nutrition Specialist
ditioned to pay a lower fee for your knowledge and services. It
will be extremely difficult to switch back to one-on-one ses-
sions. It is your obligation to educate your members and com-
munity so they understand that only the best service and edu-
800r729r6378
cation will get them real results for life. FBC
(765r471r4514)
Jeff russo is the president and owner of the Pro Fitness Program, a personal
nfpt.com
training business system and software company. For more information visit
www.profitnessprogram.com or call 416-252-5700.
info@nfpt.com
November/December 2009 Fitness Business Canada 35
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