FBC
TRAINERS
FOR FITNESS STAFF, INSTRUCTORS, PERSONAL
TRAINERS & REHAB, SPORT & WELLNESS PROFESSIONALS
34 Programming
Keeping Personal
training Personal
36 WORKOUTS
Strength training
for youth
40 PROFILE
Strong Body, Strong
Health, Strong Busi-
ness
Keeping Personal
can I deliver this each and every time?”
The answer lies is in the question
itself: personal training. To deliver the
Training PERSONAL
best coaching service and experience,
it has to be personal. How can you ef-
fectively assess a person's lifestyle, nu-
trition, stress level and emotional is-
Is group personal training the way of the future
sues in a group setting?
To be successful over the long term
– or does your club lack a professional sales and charge the maximum amount of
approach?
money for your knowledge and edu-
cation, you must have a one-on-one
coaching approach. Clients all have
By JeFF ruSSo is cheaper for the clients. specifi c issues, and they have to be ad-
But what the trainers often don't un- dressed in a private setting to create
here is a large movement derstand are the long term affects that effective outcomes. I never feel val-
T
today that believes the fu- this approach has on the growth of a ued when I visit my chiropractor on
ture of personal training personal training department. an especially busy day when he's run-
lies in group and semi-pri- ning from room to room pushing me
vate training. When you dig Go for quality through the assembly line. The same
a little bit, you discover that the push If you have read Ken Blanchard's holds true when my physician bounces
behind this approach comes from per- book Raving Fans, you know that cre- from offi ce to offi ce without having
sonal trainers more so than fi tness club ating a successful business starts with adequate time to discuss what's going
owners. Trainers are trying to convince creating the best possible service and on in my life.
owners that everyone can make more experience for the client. We need to ask If your business is just about maxi-
money this way because trainers can ourselves, “What does the ideal personal mizing sales in the short term and
service more members per hour and it training experience look like, and how packing as many people as possible
34 Fitness Business Canada November/December 2009
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