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FBCTRAINERS » Profi Profi le
Strong Body, Strong Will, Strong his future business.
Bu
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siness
TRONG BOD
After graduating with a kinesiolo-
Long-term goal setting and a ro- gy degree and working at large chain
bust on-line presence leads Top Form gyms for several years, he realized that
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,
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tness straight
STRONG WILL,
to success. he had the passion for fi tness, business baby Kaitlyn, a devoted husband to
know-how and self discipline to... wife (and Top Form Fitness web de-
By Rachel Crocker signer) Olga and looking forward to
For his clients – he sees six to eight many business projects in the up-
S
The bu
TRONG BUSINESS
zz phrase of the day may per day in his studio at a sports medi- coming year. These include writing a
be “functional fi tness,” but not all top cine clinic… strength training ebook and DVD sys-
trainers see merit in the popular ap- tem and a nutrition and weight loss
proach. While Josh Hewett, owner of Create an online destiny program with nutritionist Trionne
Toronto’s Top Form Fitness, may con- Hewett has tapped into social net- Moore.
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at, he steers clear business. His robust online presence Hewett credits much of his business'
of dropping the FF bomb. is the result of several websites, a blog, success to planning. "I consider myself
numerous video training segments, successful, but there’s still a lot I want
B"Y RAI’ve prCHEL CROCKERobably used the term an e-newsletter, a Facebook page to accomplish," he says. "If I didn't
more than I should have," he laughs. and inclusion in free online fi tness have long term goals written down on
"Trainers describe everything now as directories. paper, it would be hard to get to where
'functional,’ but it can be extremely I want to be because I wouldn't know
hard to defi ne." Hewett prefers tried "When you’re online, the world which direction to take."
and true moves that use body weight becomes your market," he explains.
or free weights versus machines. While "Some people are intimidated at fi rst He also strongly believes that be-
old-school moves like x, x and x may because they’re unfamiliar with inter- ing passionate about your work is the
bring back memories of high school net marketing. It takes an initial time key to inspiring others. "Simply trying
gym drills, they have endured for de- investment, but with a little digging to fi gure out where the largest demo-
cades because, as Hewett points out, you can get a solid understanding of graphic is and working within those
"they adhere to the most effective what works." confi nes won't work," Hewett explains.
training principles available." "Incorporate what you love into your
It’s important that all of your online business, and the rest will follow."
Provide strength for all content is high quality, advises Hewett.
As an avid powerlifter and Don’t just concentrate on quantity. Quick Bits
Strongman competitor (he has numer- And always link back to your home
ous titles under his belt), Hewett recog- site to be sure web browsers can easily Name: Josh Hewett
nizes that simple, dynamic movements fi n d y o u . Company: Top Form Fitness,
using one's own body weight benefi t Toronto, www.top-form-fi tness.com,
everyone from top performance ath- Last year Hewett created his (416) 931-0800
letes to stay-at-home moms looking to Building the Complete Soccer Athlete: Years in the industry: 20+
lose a few pounds. Train Like A Pro DVD in collaboration Qualifi cations: BA (kinesiology),
with soccer coach Clayton Rosario. NSCA Strength and Conditioning
"Some people believe that the equip- The DVD was the result of tremendous Specialist, ACE Certifi ed Personal
ment and moves I incorporate, like feedback on a youth soccer training Trainer, Can-Fit-Pro Personal Training
sandbags and tire fl ipping, are strictly video that Hewett posted on YouTube. Specialist, Emergency Medical Care
Strongman exercises," he says. "But Within weeks, the clip was viewed tens Attendant
to label them as such alienates entire of thousands of times, and Hewett was Favourite resources: Essentials of
groups of people who could be assisted bombarded with comments and ques- Strength Training and Conditioning
by these practices." tions from inquisitive soccer players by NSCA; Supertraining by Mel Siff;
looking to improve their games. www.straighttothebar.com
The move from hobby to career
Hewett’s journey into the fi tness "I realized that while I couldn't an- Rachel Crocker is a Scarborough,
industry began at age 17 when he de- swer all of their questions by email, I Ont.-based writer and exercise enthu-
cided to transform his six-foot, 145 lb. could produce a tool to help them," he siast. You can reach her at rachel_de-
body into something he could take recalls. Soccer's world-wide popularity bling@hotmail.com.
pride in. He found himself so hooked has made a DVD the perfect medium ###
on working out that by 19 he had al- for those who can’t train with Hewett
ready earned two personal training in person. To date it has sold over 300
certifi cations. At the young age of 18, copies with little or no marketing.
he had the foresight to register the
name “Top Form Fitness,” the name of Plan for success
Today, Hewett is a happy father to
40 Fitness Business Canada November/December 2009
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