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73-77 PISCINA:SPN Master pages 15/09/2009 09:31 Page 6
spnshows PISCINA BCN – 20-23 OCTOBER, BARCELONA, SPAIN
MARKET SURVEY AIMED AT THE MEDIA
Piscina is to follow a trend of major “I think the survey will show to the show that only 36% of people surveyed
worldwide exhibitions by presenting a full media that we have researched our thought building a swimming pool was
market survey of the pool and spa market, we know our market and we are too expensive.
industry at the event. Exhibitions in the making sound business decisions knowing On the positive side the biggest reason
United States started this trend to provide how the market is developing,“ said a for owning a pool was family enjoyment.
the media with a comprehensive view of spokesman for the show. ‘Wellness’ accounted for 12% and
what’s going on in the market place. One of the results of the survey will adding to the value of a home 6%.
SPAIN URGES MORE WATERCO TAKE MULTICYCLONE FILTER BACK TO THE
AWARENESS ON SCENE OF ITS AWARD WINNING DEBUT
WATER CONSUMPTION
There are around 1 million swimming
pools in Spain for the first time.
Although the growth over the past five
years has slowed down in the past
twenty four months, there has still has
been an emphasis within the country on
water usage.
As part of the build up to Piscina the
exhibition’s website has been running
a campaign to determine the
awareness of water usage and
consumption. The campaign raises the
key aspects for saving water in
swimming pools by means of an
informative leaflet that answers the
following questions:
1 What is the main problem affecting
swimming pools in terms of water
consumption?
2 Should pools be emptied during the
winter to stop them from The award winning MultiCyclone pre- awards. It won the internationally
degenerating? filtration device capable of saving water recognised Smart Water Mark and has
3 What are the benefits of floating pool and reducing filter maintenance, is been endorsed by the Save Water Alliance.
covers? making another appearance at Barcelona It saves water through reducing
4 How does the water temperature for Waterco Europe – two years after backwashing... up to as much as 19,000
influence evaporation? the product won international litres per year. (This is based on a
5 How can you reduce water recognition. 20m
3
/hr pump and backwashing /
consumption during the washing It was in Barcelona two years ago rinsing for approx 3 ½ minutes twice
process of filters in public swimming that the device was awarded first a month and still taking into account
pools? prize in the sustainability category at that some backwashing may still be
the 2007 Piscina Barcelona required depending upon the
The campaign stresses: “It is obvious International pool show. installation.)
that the rational use of water in Holly Wilson from The Multi-Cyclone is
swimming pools is essential for a Waterco Europe said: “We under worldwide patent
sustainable society. Science and want to go on focusing on pending.
industry are today working towards this award winning product. Added Holly: “It is not
this end and the swimming pool It was a success two years very often that a company
sector is constantly developing new ago and we feel there is finds itself with a truly
solutions and applications to improve more we can do with it revolutionary product and
water management, energy efficiency to raise its profile even that is what we at Waterco
and savings.” further.” believe we have with the
Worldwide there are now some 13 The product works on the MultiCyclone. The emphasis
million swimming pools, 59% of which basis of centrifugal water of the product is based on its
are in North America, a market that is filtration. There are no moving water saving and
saturated in the residential sector. parts to wear and tear, and no environmental benefits and we
Europe, with a bigger population, has 4 filter media to clean or replace. are certain that it’s
million pools; 29% of the total. In the MultiCyclone is ideal as a pre- a product that
rest of the world there are 1.65 million filter, extending the life of an will change the
swimming pools, 12% of the total. Spain existing filter and cutting water concept of
holds second position in the European consumption. water filtration
swimming pool market after France. The MultiCyclone has captured other in the future.”
76 Swimming Pool News October 09 Digital edition available at www.swimmingpoolnews.co.uk
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