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26-39 50th ANNIVERSARY:SPN Master pages 15/09/2009 10:21 Page 26
spnfeature Celebrating 50 years of Swimming Pool News
50 years side by side
with the industry
We make no apology in this issue of Swimming Pool News in giving over
a number of pages to celebrate our 50th anniversary. In this special
section we look back at how the magazine started life and how it has
developed over the years. It’s story is very much the story of the
specialist swimming pool and latterly the hot tub trade so it’s an
opportunity for us to look back and reflect on a much changed industry.
We’ve also asked some of the trade’s most influential figures to look
back and share their memories and help us celebrate a unique birthday
wimming Pool News magazine has, profile industry where marketing was get a lead in new markets but not much
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down the years had a few names… hardly being considered and the product was known about the swimming pool
and a few more owners but it has choice was very restricted. market. It was very small but it was a
always offered something unique… Magazine publishers Clarke & Hunter specialist market. There were very few
It remains the only publication to have based in Guildford, Surrey took the first advertisers and marketing was basic but
stood side by side with the swimming pool step to enter the market place with a trade there was a lot of interest in the technical
and spa industry through its good times publication called Swimming Pool Review. side of swimming pools, in how they were
and difficult times – in fact for 50 years. The company had a portfolio of business built and how technology might change
In that time the industry has been and technical titles and was interested in and that is where they saw the opportunity.
through two or three recessions, some the technical and engineering aspects of I think they also knew that if it didn’t work
boom years of growth and expansion, the business. out they could close it quickly.”
changing technology, more sophisticated The title was was not A4, but in a The advertising base in the early days
marketing, takeovers, new products, the smaller format and in black and white. had no heat pumps no pool covers no spas
arrival of the hot tub market, increased Martin Harris, a Guildford historian says and was a magazine for local and national
competition, but the magazine has kept the company might not have had great pool builders -with some emphasis on
pace with all the demands. expectations when they started with a basic water treatment
Fifty years ago the magazine looked first issue. In the early 1960s the emphasis –
very different supporting a very young, low “They were keen to try news things and editorially was on all the technical aspects
26 Swimming Pool News October 09 Digital edition available at www.swimmingpoolnews.co.uk
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