22 SPACREST:SPN Master pages 14/09/2009 13:15 Page 2
spnfeature
Spa Crest continues to rise
on a European theme
The challenging
present economic
climate is being
dealt with by a
shift in the hot
tub industry stability
with selected dealerships perhaps able to cope
better in adverse times. One specialist hot tub boss
says there are signs the worst might be over but
there’s a lot of hard marketing work to put in still
ow almost at the end of their first Vision (high end range) product lines. customer arrives at the showroom is “where
N
five year plan Spa Crest Europe Overall this amounts to 15 models, and 27 are your hot tubs made?” There is a sigh of
are now established as a variations, tied in with 8 colours and 3 relief when they are told ‘in the USA’.
recognised supplier of quality cabinet colours this allows for a fabulous “Spa Crest Manufacturing based in
hot tubs throughout Europe. selection to offer to customers at retail prices Claxton Georgia USA will have been
“We have climbed up towards the top of (inc VAT) ranging from less than £3,000 to manufacturing quality hot tubs for 25 years
the distribution ladder in the UK and we £9,995. They also supply a quality swim spa. in 2010 and we are pleased with the
have worked hard to get ourselves Tony Welsby says: “This year we have progress since we entered into our
established throughout Europe,” says Tony added a third ‘brand’ to our range, the agreement with them.“
Welsby, Business Development Director at Coastal tubs. This selection of four spas (all Tony says: “We are great believers in
Spa Crest Europe Ltd. made by Spa Crest) are aiming at the backing up what you claim, rather than say
“Last year’s Piscine show in Lyon was one family who need a bigger spa but do not what we are going to do, we can say what
of consolidation for us. We found people want all the trimmings usually associated we have already done, which can be a
coming back from the previous Lyon show, with the larger hot tubs. comfort for prospective dealers who are
happy to see we had moved on. This has “We have also found the public to be mesmerised by future predictions made by
given them confidence to begin dealing with shying away from the perceived benefits some parts of the industry.
us. We also added dealers in Italy, Sweden of purchasing cheap, poor quality “Spa Crest Europe are looking for
and Malta to our already established Chinese imports. dealers in selected areas of the UK. We
distribution in Belgium, Germany, Bad news travels fast in any industry, would rather build up a business with a
Luxembourg, Switzerland, Slovenia, Norway many people have suffered due to being dealer, new or established, who could
and across France and Spain. misled over the internet by companies adapt to our high customer service levels
Spa Crest Europe with its head office offering ‘too good to be true’ deals and and support programme.” spn
based in Wigan has an established network trying to mask the Chinese origin by
of 18 dealers across the UK. Tony adds: calling their products by American names.
SPA CREST EUROPE LTD
“We are trying to be transparent in One of the first questions being asked of
( 0844 871 8730
:
www.spacrest-europe.com
business, dealing with the right people at our dealers now when a prospective
the right time with the right deal, ideally we
are looking for three or four more dealers
to cover certain parts of the country that
“WE HAVE ALSO FOUND THE PUBLIC
currently do not have our presence.“
Their warehouse is based in Felixstowe,
TO BE SHYING AWAY FROM THE
Suffolk, which allows for the fastest
despatch of spas into mainland Europe,
PERCEIVED BENEFITS OF
and also provides a delivery capability to
their UK and Ireland dealers. They hold a
PURCHASING CHEAP, POOR QUALITY
supply of 100 spas in the Spa Crest (low to
mid range), Coastal (larger mid range) and
CHINESE IMPORTS”
22 Swimming Pool News October 09 Digital edition available at
www.swimmingpoolnews.co.uk
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