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25 SPATEX:SPN Master pages 14/09/2009 11:42 Page 1
Operator centre aims
to provide impartial
help to visitors
SPATEX 2010 is to feature an innovative
Commercial Pool Operator Centre –
aimed at providing high quality
independent advice over the three days.
keeps the pressure on
Each exhibitor is to be asked to
provide a contact on their stand to deal
with queries sent to them from the
centre. SPATEX organisers feel that
many people come to the show with
questions and problems they want
resolving and often either waste time
A bid to make the show more user friendly to finding the right person or fail to get an
appropriate answer.
visitors and an effort to attract more public The centre will be staffed by industry
experts, Allen Wilson and Alan King
visitors are all in place as show organisers keep who will deal with questions, totally
impartially. The idea is they will provide
the pressure on in the build up to next February a direct link to the participating
exhibitors with the relevant products
PATEX organisers are confident that weekend event with the show opting for a and services.
what might be the start of some new style Saturday opening. Each exhibitor has been asked to
trading confidence into 2010 will Organisers have decided to switch to a nominate a technical representative
boost the style and profile of the Saturday opening rather than the traditional who will act as the point of contact
show next February. Sunday to try and tempt visitors to the for the pool operators providing a
Show organiser Michelle Brindle said: three day event over the weekend. The fast track route from the initial
“We are getting a good response now show now opens on Saturday 6 February enquiry to the specific exhibitors and
from people – there seems to be a change and closes on Monday, evening the 8th. their stand location.
in the market – perhaps a little more The industry show had to cope with a The Institute of Swimming Pool
confidence. Certainly some of the people drop in profitability for the 2009 event Engineers is to present three focused
who said they couldn’t see the commercial and organisers have been quick to lower lunch time sessions in the technical
justification of exhibiting at Brighton are expectations for the 2010 event early arena for pool operators.
now contacting us. next year. Products will be grouped in the
“It doesn’t take a lot for some A co-ordinated campaign has been following categories:
confidence to come back into the market.” agreed to try and increase the profile of the Chemicals and Water Treatment
After the disappointment of the weather show for the public to visit over the three Filtration and Circulation
affected the 2009 event, marketing for days. More emphasis on public visitors Heating and Environmental Control
2010 was not going to be easy. follows a trend across Europe to widen the Construction and Refurbishment
The show has announced a campaign for appeal of trade shows. Piscina in Barcelona Hot Tubs, Spas and Saunas
more members of the public to attend, a in October has made a bigger effort this
more aggressive use of customer lists from year to try and get consumers to ‘come This new initiative will provide an extra
exhibitors to attract trade visitors and the and see what the trade has to offer’. marketing opportunity to a specifically
launch of a new operator centre to make Efforts to attract interested public to the targeted group of potential customers.
the whole event more user friendly. show include a new style NCP poster
The use of exhibitors to market their campaign in Brighton, Crawley,
own customers to attend the show and Bournemouth, Southampton and and see the professionals and find out more.
have the chance to ‘meet and greet’ is Eastbourne. Regional TV, radio and Certainly more has been demanded by
thought to be an excellent way of raising newspapers are expected to run exhibitors who were hit this year with a
attendance figures. competitions and features in the build up to show which was badly affected by snow
There has also been significant support the weekend. The message will be – if you storm conditions on the second and third
for the alteration in making the show a are interested in a pool or spa then go along days. spn
Visit our website at >>> October 09 Swimming Pool News 25
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