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50-53 SWIM SPAS:SPN Master pages 15/09/2009 09:00 Page 4
spnfeature
MANUFACTURERS URGED TO ‘GET
AGGRESSIVE’ ON SWIM SPA BENEFITS
Swim spa manufacturers and dealers are being urged to step up the
health benefits of swim spas after physical trainers and specialists
have sung their praises as being one of the most important rehab
and fitness pieces of equipment.
Professional football clubs, rugby clubs and other fitness centres
have stepped up their interests and investment in swim spas and
leading edge on our competitors, due to counter swimming currents over the past 12 months.
our philosophy of giving customers the “The benefits of these fantastic machines just needs to be better
choice of features and benefits they promoted. I think so many could be sold if there was a greater
require. The TidalFit can be built to the awareness of how successful they are. The benefits of swim spas
customers own requirements. need to be promoted more aggressively.”
“The TidalFit provides a full body That’s the view of physical fitness specialist Nick Hewitson who told
workout that includes cardiovascular and Swimming Pool News: “I see many people and many kinds of pain. Patients have back
upper and lower body strength training as problems, shoulder kinks, stiff knees, bum joints and weak muscles, for starters, not to
well as endurance training. Owners can mention more serious conditions such as arthritis, sciatica, muscle sprains and even hernias.”
indulge in the ultimate relaxation as you Hewitson prescribes traditional treatments, including strength training, spinal
enjoy the soothing comfort of the manipulation and range of motion therapy. Increasingly, however, he’s now
hydrotherapy jets massaging tired muscles. recommending that patients get wet. “Getting them into water is very beneficial,” he
On the product front it’s been a very says. “When you get in water, your gravity becomes less of an issue; it keeps people
busy year and the signs are that in 2010 more flexible and more mobile.
more innovations and launches will arrive. “Water offers a low-impact environment in which to relax, rebuild and recuperate.
Swim spas are expected to have a high Whether you’re seriously injured or just a little bit stressed, it’s the ideal place to
profile at the Piscina event in Barcelona exercise both body and soul.
and while they will never take the ”But you don’t need to invest in a full-sized swimming pool in order to enjoy the
limelight away from the top end hot tub benefits of hydrotherapy. Swim spas make it easy and affordable to swim your way
it’s a niche market which is getting toward better health.
people excited. Swim spas’ potential health benefits are especially appealing, particularly to
This year has also seen what dealers call consumers who are generally unable to exercise, due either to age or injury.
a more mature market. More brands have “People are beginning to realise the necessity and the benefits of daily exercise,”
added a swim spa to their range and the Hewison adds says. “And exercise in a warm water environment is a lot more friendly
knock on effect of this is that the swim spa to the body than going into a gym.”
in 2009 officially became a ‘marketplace’ Swim spas can work wonders, he stresses. Potential benefits include pain relief,
rather than a number of isolated products stress reduction, muscle gain, weight loss, improved sleep quality, lower blood
from individual distributors. pressure and increased immunity, among others. “These are all secondary benefits,” he
MAAX Spas new line of PowerPool swim says. “The primary benefit is exercise. It’s about getting people moving.”
spas has already made an impact in the To make exercise even easier, manufacturers now offer a selection of underwater
European market. The MAAX Spas exercise equipment, such as resistance bands, which make it possible to target muscle
PowerPool come in three different models: groups that standard swim strokes don’t.
Sport, Pro and Super Sport, designed with
their own characteristics.
The PowerPool Sport model is ideally
TOP LEFT: Not just a relaxing option swim spas are now must have options for top sporting clubs
engineered for homes with somewhat
TOP RIGHT: TidalFit’s swim spas available from Artesian Spas have benefitted from offering work-out
facilities other than just swimming
smaller gardens and indoor spaces, but in BELOW: Certikin’s imported Riviera swim spas come with a sand filter, a water heater and a
this case big things do come in smaller
thermosafe cover
packages. The PowerPool Pro is the
choice for serious athletes and large
families. The enhanced size of the Pro
model allow several people to use the
PowerPool at the same time and the
streams of water flow challenges users
while providing a great work out. The
PowerPool Super Sport is a combination
of swim spa and hot tub. Its two separate
operating systems allow users to keep the
swim zone at a desired exercise
temperature while maintaining the hot tub
at a higher temperature for hydrotherapy,
stress relief and relaxation.
The buoyancy of water reduces the
“CONSUMERS WHO MIGHT HAVE ONCE BEEN TEMPTED WITH
A LARGER INVESTMENT INTO A SWIMMING POOL HAVE NOW
GONE OUT TO LOOK FOR VALUE FOR MONEY AND A PRODUCT
THEY CAN TAKE WITH THEM IF EVER THEY MOVE HOME”
52 Swimming Pool News October 09 >>> Digital edition available at www.swimmingpoolnews.co.uk
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