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73-77 PISCINA:SPN Master pages 15/09/2009 09:31 Page 4
spnshows PISCINA BCN – 20-23 OCTOBER, BARCELONA, SPAIN
T
he omens for the bumper four day Marketing the wellness aspect of the
Piscina Barcelona show are looking trade needs to be increased and made
good. more professional and consistent.
If throughout Europe the respective While the number of visitors from the
national specialist trades are looking for a UK to Barcelona is expected to be a
sign of what 2010 might bring then there’s record, few specialist UK companies have
cause for cautious optimism. In the build decided to exhibit themselves at Piscina.
up to the event, research into the Spanish The Lyons show which alternates with
market seems to confirm that the problems Barcelona is seen by many to be a more
of the last two years are not yet over but justifiable cost than Barcelona and as one
are not getting any worse. Data to be UK company confirmed it is “a show to go
presented in Barcelona based on a major and see rather than exhibit at “
survey will show that price is no longer an Piscina still looks like being statistically a
all important factor in not investing in a success. Over 400 companies – 62% of
pool and spa – something which the trade them foreign – have confirmed their
is certain to find encouraging. participation, which reinforces the show’s
In some sectors business is in fact role as a leading global sales platform of
booming. the sector. Chinese companies have a
The Barcelona event will highlight: strong presence as the march on the
The high quality sauna and steam room European market is stepped up a couple
sector is growing at a rate few would of gears.
have predicted During the four-day event, Piscina
Water treatment Barcelona will provide participating
Water conservation is set to be a theme companies with a high profile setting for
for 2010 in many parts of Europe making contact with new clients,
More pressure is likely to come on presenting new products and expanding
national trade organisations to present a their distribution network. “The show is a
more united and consistent front on fundamental promotional and business
energy conservation tool for exhibitors, even more useful in the
current economic climate,” says the
Europe is still looking carefully at the sort Director of Piscina Barcelona, Isabel Piñol,
of legislation on health and safety issues who adds: “We must remember that the
which have ended up as law in the United last show had an audience of over 20,000
States, for example the prospective EU trade visitors, 33% of whom were from
legistation on entrapment. 110 foreign countries. 90% of these
74 Swimming Pool News October 09 Digital edition available at www.swimmingpoolnews.co.uk
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