55-60 SAUNAS STEAM ROOMS:SPN Master pages 14/09/2009 13:09 Page 1
spnfeature
QUALITY drives ‘sauna,
steam and shower’
market into OVERDRIVE
Once seen as something of a luxury for swimming pools, the development of
saunas, steam rooms and quality showers has become a vibrant and exciting
part of the industry with 2009 set to register record sales. New products and
high sales have made it a market that has raised the profile of the specialist
pool trade. It now stands alone as a thriving sector of the business
T
he world of high quality saunas, facilities, such as saunas and steam rooms even look at a sauna. It’s a natural
steam rooms and quality showers has which are the new luxury items. They are progression and offers the complete health
always been a little different. also looking for a “shower experience”, as package. The steam room is now something
Designer led, aimed at the top end of part of a package commonly used as an aid which has become very, very popular.”
the market, full of style and with intense to improve health. It is fast becoming an It is at the top end of the market where
product development, it is a market which increasingly relevant part of the pool the activity is.
stands out dramatically in 2009 as a market – no longer a fringe or ancillary The steam shower market has “caught the
thriving sector. business but one of the most vibrant parts imagination” said one manufacturer. “The
For pool operators, it is an opportunity of the industry. clean, uncluttered look and home spa feeling
to focus on an almost recession proof The market seems to be thriving on all they bring to homes and to leisure centres is
sector – a unique opportunity to increase levels. Architect Paul McGann from a factor in how alive the market is”.
business in tougher times. McCann Associates says that clients who The growth of the sauna and steam
Specialist suppliers are reporting that have invested in a pool want to complete sector is clearly linked to the intense
people now expect an all-round experience the all round health experience. product development that has occurred
when they visit their local pool or fitness “They will now look to add a steam room, recently with manufacturers increasingly
centre. This includes the use of other invest in a high quality shower and then investing in new technology Equipment on
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www.swimmingpoolnews.co.uk >>> October 09 Swimming Pool News 55
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