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50-53 SWIM SPAS:SPN Master pages 15/09/2009 09:00 Page 3
t may have taken 10 years but it seems that I think swimming pools can be seen to be
in 2009 the swim spa has come of age. less attractive because of the tougher
This year may not see the full story of climate. If people are interested in
the branch of the hot tub market which swimming then the swim spa
uses less space, provides most of the in a smaller confined
swimming benefits, yet is significantly space in the garden
cheaper than a full swimming pool but it with cheaper
looks like being a very significant year. running costs and a
Most of the specialist importers are lot less hassle is a
claiming record sales. Counter-current very attractive
machines are also in vogue so it looks alternative.”
like being a year when the trend for Another factor is
more consistent and long term sales the wellness and
starts in earnest. fitness theme which
The reasons for the good news may be is now more
more complex than just a single factor. associated with swim
Distributors say they don’t feel there is spas.
such a thing yet as a typical swim spa One Manchester dealer told
What’s changed in the
customer. Some see the purchase as an us: “We have sold swim spas into a
alternative to a swimming pool and it is a number of Premier League football clubs and swim spa market in ’09
lifestyle decision. Others see it more Championship clubs in the past 12 months.
specifically as a fitness decision. Price is a They are very popular and the swim spas Sales have increased with some
factor with around £35,000 the typical have been getting a much higher profile distributors reporting record
amount being paid for a complete package. because of this. figures.
Certainly many people believe that the “I think it all helps awareness and
difficult economic situation over the past profile. This year the swim spa has certainly More dealers and manufacturers
two years has actually helped the swim come into its own.” are offering ‘on site’ displays of
spa market. Consumers who might have The fitness theme was at the heart of the swim spas.
once been tempted with a larger marketing launch by Artesian Spas of
investment into a swimming pool have ‘TidalFit’ exercise pool at the Brighton Professional football and rugby
now gone out to look for value for money show. The swim spa was developed with clubs have invested in swim spas
and a product they can take with them if input from the Aquatic Exercise Association – raising their profile.
ever they move home. of America, The University of Las Vegas and
Catalina who have for the past 12 Speck the Badu jet system manufacturers. Economic downturn has
months been at the forefront of the Dave Edwards from Artesian said: “This benefitted swim spa sales.
increased profile for swim spas sell was always coming from a different angle
products aggressively throughout Europe. to a standard swim spa. The idea was to Higher percentage sales now come
“We have been doing very well with swim give the end user maximum choice. The from active displays of swim spas.
spas and are delighted with the market. It is starter unit comes as a heated and filtered
the best year ever and we think there is pool along with all exercise equipment and New generation models offer
even more to come,“ said a spokesman. the Super Swim Pro. more fitness options from jogging
At Elite Spas, the West Country based “This allows swimmers to use the to rowing.
distributors, it’s a similar story with reports tether for their swimming exercise
of significant growth in year on year sales. without the additional electricity costs There are concerns that the market
Tony Welsby at Spa Crest Europe based associated with the powerful swim jets. could become overcrowded and
in Wigan says there’s a number of reasons However for those who like the swim jets suffer similar problems to the
why swim spas are going well. this is an optional extra, as too is the specialist hot tub market.
“In the north I think it is a climate thing. hydrotherapy package. We have the
THIS: TidalFit spas available from Artesian Spas provide a
total body workout as in this case with rowing equipment
RIGHT: A TidalFit treadmill – running in water accessory
TOP: Riviera swimspa from Certikin
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