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OCTOBER 2009
Informing the pool and spa industry since 1959
Swim Spas
MATURING NICEL
Y
AS A MARKET
16
PAGES OF THE
SAUNA ‘N’ STEAM
BEST NEWS
COVERAGE
business on a high
TAKE MORE CARE TO
SHUTDOWN FOR WINTER inside
BARCELONA
Gateway to a brighter 2010?
Anniversary Issue:
‘I REMEMBER’ SA
YS THE SPECIALIST TRADE
HOT TUBS FROM HIPPIES TO HIGH SOCIETY
SWIMMING POOL NEWS HAND IN HAND Cover
WITH THE TRADE FOR 50 YEARS
ALLERGY FREE SWIMMING
PLUS
SPATA WEB CASE ! POOL ENTRAPM
ENT !
S ! SPATEX
AQUANALE ! POOL FILTERS
! LOCKER AND CHANGING ROOM
Swimming Pool News –
50th anniversary special pages 26 to 39
We have been indulging ourselves briefly
Winter closing of pools needs much 26
with this issue of Swimming Pool News.
It celebrates our 50th anniversary of
more attention than it gets 40
publishing within and alongside the
Pool filters – the market looks
specialist pool and spa trade –
for green options 46
something we are proud of. The maturing market for swim spas
And as a way of celebrating we’ve
and why the trade is smiling 50
become a bit nostalgic and asked some
Sauna and steam showers continue to
of the leading figures within the trade to
thrive with quality products 55
look back and to look ahead with us
Allergy free swimming –
with their recollections and memories
and to spend a few moments on how
a target worth reaching 62
they see the future.
Trade looks for a lift from
The theme running through their Piscina in Barcelona 73
50
words is that things are very different
from the days when the trade had a
Features
small customer base, limited products
and very low key marketing.
Spa Crest Europe – building a truly
Yet one issue is alive now just as at
European sales platform 22
almost any stage of the last 50 years –
SPATEX works hard to add value for visitors 25
how the industry can raise its profile and Time to spice up the locker rooms with
sell its message to a public who are keen
investment and style 68
to invest in health, fitness and wellbeing.
Aquanale – Cologne trade show offers
Over the years some serious
wellness option for visitors 77
investment has been made in industry
Entrapment – are we really aware
promotion. The 2000 club promotion
55
was once able to raise serious funds
of the dangers? 80
for the trade. The launch and
SPATA web case provides trade with
development of SPATEX can proudly
concerns about warranties 88
boast of raising over £1m to provide
funds for PR and promotion.
Regulars
Finding the money and the skills to
get the message out to the public in the
News 02 to 21
future will be a big task. And it’s only
World news 78
when you look back and see through
the pages of Swimming Pool News
where the trade has come from in terms
See this and previous editions at
of its product range, quality and
www.swimmingpoolnews.co.uk
enthusiasm that you are reminded what
73
the potential ahead really is.
Editor-in-Chief & Co Publisher: Sales Consultant: Chris WIlliams
Go Publishing Ltd accepts no liability for any insert,
Alan Lewis T: +44 (0)1322 350073
display or classified advertisement included in
Swimming Pool News. While every reasonable care
T: +44 (0)1823 431767 E: chris.williams@gopublishing.co.uk is taken to ensure that all advertisers are reliable and
gopublishing
E: alan.lewis@gopublishing.co.uk
reputable, Swimming Pool News can give no
Swimming Pool News is published by Subeditor: Andrea Hartshorne
assurance they will fulfil their obligations under all
circumstances. The views expressed in the articles in
Go Publishing Ltd, PO Box 874, Co Publisher & Advertisement Sales: E: thewordsmiths@hotmail.co.uk
Swimming Pool News are the contributors’ own. All
Taunton, Somerset, TA1 9HB, UK Tony Weston
rights reserved. Material contained in this publication
www.gopublishing.co.uk T: +44 (0)1474 814 919 Production: Cathy Varley
is not to be reproduced in whole or in part without
the prior permission of Go Publishing Ltd.
E: tony.weston@gopublishing.co.uk T: +44 (0)1823 433433
Annual subscription rates (6 issues): E: cathy.varley@gopublishing.co.uk
UK £30, Europe £50 & ROW £60 Operations Director & Design:
To subscribe, please visit our website. Jon Wadeson Accounts: Sam Bartholomew
T: +44 (0)20 8306 8150 T: +44(0)1823 430639
Printed in the UK by Advent Print Group E: jon.wadeson@gopublishing.co.uk E: sam.bartholomew@gopublishing.co.uk
Visit our website at www.swimmingpoolnews.co.uk OCTOBER 09 Swimming Pool News 01
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