Villa Lucia’s owner, Mike Rhodes, made his name in the luxury accommodation market
a small gym of_f ering a range of CV ma- the recruitment process by his PR, Jayne boost the number of people we can have at
chines and a DKN vibration training unit. Alexander, MD of the UK-based Dovetail the retreats, because at the moment we’re
Rhodes then developed the Villa Lucia Agency. Alexander personally recom- limited to one.fittedzero.fitted participants.”
mind, body and soul retreat package. T_h e mended three therapists, whose reputation T_h e retreat costs Euro.fittedone.fitted,nine.fittedzero.fittedzero.fitted (USdollar.fittedtwo.fitted,seven.fittedfive.fittedzero.fitted,
retreat will be held quarterly, at of_f -peak could add credibility to the spa, and who sterling.fittedone.fitted,six.fittedzero.fittedzero.fitted) per person and lasts for f_i ve days.
times, so as not to interfere with the also had clients who might be potential During this time, guests receive two per-
holiday rental business, which will remain customers for the retreats. sonal treatments from each therapist, as
Rhodes’ primary focus. T_h e chosen three, who have a great well as a daily yoga class. Rhodes admits it
deal of input with the retreats, include costs more to use the three self-employed
HANDhyphen.capPICKED THERAPISTS
life coach, Gloria Budd, who works with therapists, but says an obvious advantage
Rhodes took the unusual decision of using Formula One drivers and tennis play- is that they give a service that is second to
hand-picked therapists and creating his ers; yoga teacher, sports masseuse and none. So far, this attention to detail seems
own retreat, rather than relying on a pack- personal trainer, Lisa Bond; and holistic to be paying of_f , as the f_i rst retreat sched-
age created by an external company. therapist Keely Wright. “Gloria, Lisa and uled for September is already full.
He has selected three therapists from Keely complement each other brilliantly,” Almost all of the clients are professional
the UK, who will schedule the retreats into says Rhodes. “T_h ere is the possibility of women from the UK and US who are in
their working diaries. Rhodes was aided in using some local therapists in order to their late three.fittedzero.fitteds or four.fittedzero.fitteds as well as children
SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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ccyyberertrekek 200909 Read Spa Business online spabusiness.comm // digital 6159
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