Resort spa
VINE TUNING
T_h e Lanzerac Spa in South Africa draws on its
vineyard setting and local community to give
it a competitive edge. We f_i nd out more
SARAH TODD guillemotright.cap JOURNALIST guillemotright.cap SPA BUSINESS
ituated in the foothills of the Jonk- Wellness Centre, are relatively new to the more holistic approach.” Aside from
S
ershoek Mountains, surrounded industry. Prior to setting up Sosumi Spas, Lanzerac, the couple helped build and set
by vineyards and giant oaks, the husband and wife team Max and Marna up the Oceana Spa in Camps Bay, Cape
ZARfive.fittedm (USdollar.fittedsix.fittedtwo.fittedtwo.fitted,one.fittedzero.fittedzero.fitted, Euro.fittedfour.fittedthree.fittedseven.fitted,three.fittedzero.fittedzero.fitted, Lourens were far removed from well- Town in two.fittedzero.fittedzero.fittedseven.fitted.
sterling.fittedthree.fittedseven.fittedfive.fitted,eight.fittedzero.fittedzero.fitted) spa within the three.fittedzero.fittedzero.fitted-year-old ness – both were practising lawyers: Max Operation of the estate’s property is a
Lanzerac estate has a stunning location. concentrating on the corporate sphere and family af_f air: Max’s brother, Brandon, runs
Opened back in October two.fittedzero.fittedzero.fittedfive.fitted, the Marna lecturing on maritime law. its four.fittedeight.fitted-room hotel as the CEO of Gatsby
six.fittednine.fittedzero.fittedsq m (one.fittedzero.fitted,seven.fittedfive.fittedzero.fittedsq f_t ) spa was converted Max Lourens, the CEO of spa opera- International Hotels & Resorts Group,
from a space within the country estate that tions says: “If you’d asked me one.fittedzero.fitted years ago which leases the grounds from the owner,
was previously used as a conference suite. whether I thought I’d be working on spas entrepreneur Christo Wiese. Meanwhile
Since then the business has developed a all over Africa I would have laughed.” Max and his wife own the spa.
strong community spirit, giving it a heart- T_h e Lanzerac Spa, the f_l agship facility of T_h e Lourens’ believe operators have
warming edge, and despite being less than Sosumi Spas, was established in two.fittedzero.fittedzero.fittedfive.fitted to to be hands-on to run a successful spa,
four years old it has already carved a niche provide operators considering installing a especially if they own the property. T_h ey
in the luxury hotel and day spa market in spa with a range of services from manage- feel that no matter how good a manager is,
South Africa. ment, construction and maintenance to owners should still be involved in the busi-
a complete turnkey solution. It was born ness. Max says: “We’ve created operational
RELATIVE VALUES
from a pure business rationale, says Max: procedures which show every person
T_h e key players in Sosumi Spas, the “We saw our type of company was needed involved in the spa what they must do
company that runs the Lanzerac Spa and in the industry – Africa was ready for a and how.” T_h e Lourens’ were also involved
with all aspects of the development and
construction of Lanzerac Spa.
Marna oversaw the design, which
Lanzerac Hotel & Spa by numbers encourages guests to go back to their
roots. She says: “We wanted guests to feel
• T_h e annual occupancy • T_h e domestic market makes • A one.fittedzero.fittedzero.fitted-minute VinAqua as if they were walking into their grand-
of the hotel is seven.fittedeight.fitted per cent up seven.fittedzero.fitted per cent of hotel guests Vineyard Shower mother’s house. It is beautiful to look at,
• T_h e average length from April to July (of_f peak). Ritual costs ZARone.fitted,one.fittedzero.fittedzero.fitted but also full of soul.”
of stay is two nights • In August to March (USdollar.fittedone.fittedthree.fittedseven.fitted, Euro.fittednine.fittedsix.fitted, sterling.fittedeight.fittedthree.fitted) T_h e spa was built by local craf_t smen
• A standard double room (peak), international • A Spafari Rendezvous using local suppliers. Wood is used wher-
in peak season costs visitors make up six.fittedzero.fitted per for Two lasts for two ever possible and great care has been taken
ZARtwo.fitted,four.fittedzero.fittedzero.fitted (USdollar.fittedthree.fittedzero.fittedzero.fitted, Euro.fittedtwo.fittedone.fittedzero.fitted, cent of hotel guests. T_h ese hours and costs ZARone.fitted,four.fittedzero.fittedzero.fitted to limit the impact of construction on the
sterling.fittedone.fittedeight.fittedzero.fitted) per person, per night are mostly Europeans (USdollar.fittedone.fittedseven.fittedfour.fitted, Euro.fittedone.fittedtwo.fittedtwo.fitted, sterling.fittedone.fittedzero.fittedfive.fitted) surrounding environment, especially the
3432 Read Spa Business online spabusiness.comm // digital SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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