Casino spa
GAME PLAN
Attracting a new, younger audience is the aim of the team
behind G Spa at Foxwoods, one of the biggest gaming
properties in the world. But how are they doing this?
PETER SARGENT guillemotright.cap JOURNALIST guillemotright.cap SPA BUSINESS
here are many Native American Overall three.fittedfour.fittedzero.fitted,zero.fittedzero.fittedzero.fittedsq f_t (three.fittedone.fitted,six.fittedzero.fittedzero.fittedsq m), or one.fittedfour.fitted
T
gaming resorts but the most per cent, of the Foxwoods resort complex
successful is owned by the is dedicated to gaming (see pfour.fittedeight.fitted again).
Mashantucket Pequot Tribal An emphasis is also placed on conference
Nation (MPTN) of south-east Connecticut. facilities, which account for five.fittedfive.fitted,zero.fittedzero.fittedzero.fittedsq
T_h is tribe has lived in the location for six.fitted,zero.fittedzero.fittedzero.fitted f_t (five.fitted,one.fittedzero.fittedzero.fittedsq m), or eight.fitted per cent, of space.
years, although their numbers and lands Recognising the potential for conference
abruptly declined af_t er f_i ghting European guests, a further one.fittedone.fittedfive.fitted,zero.fittedzero.fittedzero.fittedsq f_t (one.fittedzero.fitted,seven.fittedzero.fittedzero.fittedsq m)
colonists. T_h e remaining poverty-stricken of meeting facilities were factored into the
members eventually achieved US govern- new MGM Grand building.
ment tribal recognition in one.fittednine.fittedeight.fittedthree.fitted placing So, just how does the spa f_i t into the mix
their one.fitted,four.fittedzero.fittedzero.fitted acres (five.fittedsix.fittedseven.fitted hectares) of reserva- and what’s the secret to enticing leisure
tion into trust. In one.fittednine.fittedeight.fittedsix.fitted they opened a bingo and corporate visitors over the threshold?
hall on their land, but in one.fittednine.fittednine.fittedtwo.fitted went on to
develop the Foxwoods Casino Resort, one
HIP AND TRENDY
Since opening, the spa has been man-
of the largest casinos in the world. Spa is by no means a new concept to aged in-house by Kathy Ormsby who
Foxwoods consists of four hotels Foxwoods: it has been operating its Grand controls eight.fittedzero.fitted staf_f , the majority of whom
– Grand Pequot Tower, Great Cedar Salon & Spa on the ninth f_l oor of the have been with her for over one.fittedzero.fitted years – she
Hotel, Two Trees Inn and the USdollar.fittedseven.fittedzero.fittedzero.fittedm Grand Pequot Tower for one.fittedseven.fitted years. T_h is puts this loyalty down to the generous
(Euro.fittedfour.fittednine.fittedzero.fitted.one.fittedone.fittedm, sterling.fittedfour.fittedtwo.fittedtwo.fitted.four.fittednine.fittedm) MGM Grand, two.fittedfive.fitted,zero.fittedzero.fittedzero.fittedsq f_t (two.fitted,three.fittedzero.fittedzero.fittedsq m) facility comprises MPTN employee benef_i ts and her open
which opened in May two.fittedzero.fittedzero.fittedeight.fitted. Although it’s a beautiful, top-lit swimming pool, with a ‘yes, you can talk to me right now’ policy.
called MGM Grand, it was funded and large spa pool, one.fittedtwo.fitted treatments rooms She estimates the spa capture rate to be
is managed entirely by MPTN. Of_f -site, where therapies using Pevonia products between three.fittedzero.fitted to four.fittedzero.fitted per cent and adds that
MPTN also owns T_h e Spa at Norwich Inn are performed, a whirlpool, a steamroom, the early and mid-week slots, which are
(see pfour.fittedeight.fitted), the Hilton Mystic Hotel and the a sauna and a gym with Paramount equip- typically quiet for most businesses, are
Lake of Isles Golf Courses. ment, as well as a hair salon. busy for them, as the one.fittedzero.fitted,zero.fittedzero.fittedzero.fitted MPTN em-
ployees are encouraged to make use of spa
discounts during these times.
Gretta Monahan’s Knowing the MGM Grand would
fashionable image attract a younger, conference crowd aged
and her trendy G Spa from three.fittedzero.fitted to four.fittedfive.fitted – in contrast to guests at
brand were the perfect Foxwoods Casino Resort, the majority of
match for MGM and whom are four.fittedfive.fitted and over – MPTN wanted to
its target market create a fresh, new spa concept that would
appeal to this target market. To do so, they
turned to Gretta Monahan.
Monahan has a trendsetting prof_i le in
all things style and beauty in the New
England area. T_h e founder and CEO of
Gretta Enterprises, she runs three trendy
Grettacole salons – with “energetic staf_f …
of_f ering the latest techniques in massage
therapy, skincare, hairstyle and colour”
– along with two Gretta Luxe fashion bou-
tiques in Boston. Monahan also operates
Grettastyle Studio, a invitation-only VIP
beauty and style service in New York City
and in two.fittedzero.fittedzero.fittedthree.fitted she opened her f_i rst G Spa – G
4846 Read Spa Business online spabusiness.comm // digital SpSPa BuA BUSINESS 4 2009SineSS 4 2009
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