Spa City – in Boston’s upscale Back Bay for a year until a change G Spa at MGM Grand has a facility, which had a
neighbourhood. Monahan says: “I had six in Foxwoods top man- clean and contemporary look f_i t-out cost of USdollar.fittedone.fittedfour.fitted.seven.fittedm
years running salons and clients would tell agement team halted and is in complete contrast to (Euro.fittedone.fittedzero.fitted.two.fittednine.fittedm, sterling.fittedeight.fitted.eight.fittedseven.fittedm), has
me their daughters would like to come too, development. T_h en, six.fittedzero.fitted the more conventional Grand a clean and contem-
but they wanted a dif_f erent experience: days before the grand Salon & Spa also on-site porary look: there are
they wanted the choice of an extended opening, MPTN con- almost no decorative
quiet treatment or an ef_f_i cient spa service tracted her company f_l ourishes, just very
depending on their time slot.” G Group Consultants – which she set up high-quality f_i nishes and restrained light-
She describes G Spa City as “an express with spa consultant and previous Gillette ing. It’s a big contrast to the decorative
spa for the young, hip and time-pressed” head honcho Bernie Condelli – to manage panels and columns of the more conven-
which of_f ers quick one.fittedzero.fitted-, one.fittedfive.fitted- and three.fittedzero.fitted-minute the spa once again. tional Grand Salon & Spa.
manicures and massages, but it still has a Monahan credits Gillian Murphy, senior T_h e facilities comprise one.fittedtwo.fitted generous treat-
selection of longer therapies too. What’s vice-president of resort operations for the ments rooms, including one for couples,
refreshing about her approach is that it’s Mashantucket Pequot Gaming Enterprises hydrotherapy and two for Vichy showers;
not just for the elite, but for every woman. (MPGE) for getting the G Spa at MGM a hair and nail salon; and a health and
She says: “We carry a broad retail Grand opening back on track. She says: f_i tness club with a gym equipped by Life
of_f ering with a varied price point to “Gillian is an amazing business partner: she Fitness, a lap pool, three hot tubs and
accommodate both baby boomers, genera- took lead and focused on fast tracking the men’s and women’s changing rooms fea-
tion x’ers and beyond. Savvy spa mothers, f_i nal construction phase, which enabled us turing steam, sauna and relaxation areas.
daughters and professionals are well to open on time and in perfect form.”
versed in quality products and services. G Previous involvement in the project
TARGET MARKETS
Spa is state-of-the-art, yet minimalistic, meant G Group made only minor changes T_h e modern feel of the G Spa at MGM
and that’s what makes it desirable to both at the late stage. T_h ey brought in the Grand seems to be doing the trick for all
women of all ages and men.” Kerastase haircare and Peter T_h omas Roth visitors, as treatment room occupancy
and June Jacobs skincare lines and hired all ranges from seven.fittedzero.fitted to nine.fittedzero.fitted per cent. However,
A LATE ENTRY
the staf_f , using their contacts in the area. Condelli says capture rates are dif_f_i cult to
T_h e G Spa philosophy, along with Monahan’s MPTN and its architects, HKS Archi- pinpoint: “It all depends on the type of
personal, in vogue image seemed a perfect tects, which worked on projects such as guest we have: some conferences work their
f_i t with the new audience that Foxwoods T_h e Palazzo at the Las Vegas Venetian, delegates too hard.” Newly appointed spa
wanted the MGM Grand to attract. and interior designers, Wilson & Associ- manager, Charisse Duroure, agrees: “We
Monahan was approached in two.fittedzero.fittedzero.fittedsix.fitted by a ates, the company behind the Atlantis have a large conference right now with
by former Foxwoods CEO John O’Brien to resort in the Bahamas, have all hit the spot delegates who are all young, f_i t ideal spa
expand her G Spa City of_f ering and create when it comes to the design of G Spa at users, but they have sessions early morning
a resort spa for MGM. She worked on this MGM Grand. T_h e two.fittedone.fitted,zero.fittedzero.fittedzero.fittedsq f_t (one.fitted,nine.fittedfive.fittedzero.fittedsq m) to late af_t ernoon and only have time for a
SpSPa BuA BUSINESS 4 2009SineSS 4 2009
©
ccyyberertrekek 200909 Read Spa Business online spabusiness.comm // digital 4947
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